#United States #Glens Falls #Sustainable PR #Matthew Matyjek #Carly Vallet

Sustainable PR's Growth Amid Climate Advocacy Demand

Introduction
Sustainable PR (SPR), a leader in the field of green public relations, is making significant strides by expanding its team and client portfolio, driven by the escalating demand for environmental advocacy. This demand is particularly evident as many industry players respond to looming challenges brought forth by landmark climate legislation.

Strategic Appointments
In their efforts to better serve clients, SPR has recently appointed Matthew Matyjek as the Director of Media Relations and Carly Vallet as the Associate Account Manager. Matyjek, with expertise in Texas' renewable energy sector, will spearhead media relations and oversee the account management team. Vallet's role will focus on enhancing media and community relations, ensuring that SPR effectively communicates its clients' sustainability narratives in an ever-evolving marketplace.

Tony DeFazio, the founder and principal of SPR, highlighted the strategic nature of these appointments, stating, "These additions enhance our capacity to meet client needs in a rapidly changing environment." With Matyjek's background, the firm aims to leverage the growing clean energy market in Texas.

Market Demand for Sustainability Communications
SPR's expansion comes at a time of increased advocacy efforts within the clean tech, food service, and renewable energy sectors. Despite facing political obstacles, including pushbacks against vital climate legislation such as the Inflation Reduction Act and the New York Climate Leadership and Community Protection Act, the firm reports a strong demand for sustainability communications. As DeFazio notes, "Demand remains strong for sustainability communications, and it's only going to grow," indicating that businesses recognize sustainability as an essential facet of their operations.

Client Engagements and Initiatives
In the first quarter of 2025 alone, Sustainable PR welcomed four new clients, further solidifying its position in the environmental advocacy landscape. Among these are:
1. r.World: Known for promoting reusable solutions, SPR is set to launch a national campaign highlighting waste reduction through reusable cups and serveware provided by this company.
2. Paired Power: Specializing in off-grid solar and EV charging technology, SPR will manage an earned media campaign for their innovative technology alongside a thought leadership initiative featuring their CEO.
3. Local Solar Developers: SPR has also engaged with two new solar development clients looking to build community coalitions for distributed generation and utility-scale solar projects in New York State. This new partnership increases their community solar project engagements to an impressive total of over three dozen.

Community Advocacy and Legislative Support
Sustainable PR's operations are actively centered on community advocacy and legislative support. In Albany, SPR assists clients in navigating legislative challenges and engaging in gubernatorial advocacy. Their collaboration with the New York Solar Energy Industry Association (NYSEIA) is particularly noteworthy, as it underscores their commitment to protecting and expanding state solar incentives.

Conclusion
As the need for effective environmental communication and advocacy continues to grow, Sustainable PR is positioned to meet the needs of businesses committed to sustainability. By expanding their team, enhancing client engagements, and actively participating in legislative advocacy, SPR reaffirms its role as a key player in the green public relations space. With a commitment to building campaigns that resonate, SPR stands ready to help clients achieve their sustainability goals. For further information about their services and mission, visit sustainablepr.com or contact them at (518) 223-9962.