Hyland Enhances Brand Leadership with Eric Snow as SVP of Corporate Communications

Hyland's New Chapter with Eric Snow

Hyland, a frontrunner in content management solutions, has officially appointed Eric Snow as the Senior Vice President of Corporate Communications, a strategic move seen as pivotal in the company’s journey to reach its next billion dollars in revenue. With a remarkable track record in marketing and communications spanning over two decades, Snow is set to elevate Hyland’s brand narrative on a global scale.

A Proven Leader in Brand Transformation

Snow's experience includes notable achievements during his tenure at PTC Inc., where he successfully transformed the brand and increased its market value by an impressive $20 billion. His focus on enhancing executive visibility, refined storytelling, and aligning branding with business objectives will be instrumental as Hyland continues to solidify its standing in the dynamic landscape of enterprise content management.

CEO Jitesh S. Ghai expressed optimism about Snow’s arrival, stating, "Eric's appointment marks an exciting new chapter in Hyland's journey to amplify our voice and share our vision with the world. His expertise will strengthen Hyland's leadership in engaging with global audiences while creating impactful narratives that resonate within the industry."

Amplifying Hyland's Voice

In his new role, Snow will oversee a unified marketing and communications team tasked with enhancing Hyland’s brand presence. This includes crafting strategies that not only elevate the company’s image but also ensure that their messaging aligns with measurable business outcomes. The aim is not just to inform but to engage stakeholders effectively, fostering deeper connections with customers, partners, and employees.

"With Hyland at the forefront of innovation in intelligent content solutions, this is an incredibly exciting time to join the company," Snow remarked. He is eager to partner with his new team and drive initiatives that amplify Hyland’s story while fostering connections that will shape the future of the industry.

Driving Growth through Strategic Communication

One of Snow's primary objectives will be to unify Hyland's messaging, ensuring that all communications align with the overarching goal of underscoring the company's innovative approach to content management. His expertise in shaping narratives that resonate with key audiences will be critical as Hyland seeks to expand its influence further.

The company is on a mission to refine how teams operate and engage through its unified content, process, and application intelligence solutions. Trusted by thousands including many Fortune 100 organizations, Hyland’s products redefine how enterprises manage and utilize content effectively in their operations.

Looking Forward

As Eric Snow steps into his role, the urgency to adapt to the fast-paced changes within the industry is evident. The enterprise content management landscape is evolving, and with leaders like Snow at the helm, Hyland is positioned not just to keep pace but to lead. With an empowered marketing narrative and strategic communication at its core, Hyland is poised for significant growth and innovation in the coming years. This strategic appointment signifies the company's commitment to not only navigate the complexities of the contemporary market but to emerge as a trailblazer in intelligent content solutions.

For more information about Hyland and their offerings, visit Hyland.com.