Daybright Financial Unveils Its Unified Brand at ASBO International 2025
Daybright Financial, formerly known as U.S. Retirement Benefits Partners, made its debut under its new brand at the ASBO International's 2025 Annual Conference & Expo held in Fort Worth, Texas. This vibrant event brought together over 1,000 education professionals aiming to tackle the most pressing challenges facing the K-12 sector.
The company showcased its dedication to simplifying retirement and benefits administration for schools across the nation. The centerpiece of their presence was an impressive booth that was planned meticulously over a year, presenting their vision in a tangible way. “This was our largest single investment in any event, emphasizing how we are committed to the education community,” stated Brad Hope, the Head of Public Sector Retirement Solutions at Daybright Financial.
Highlights from the Conference
The ASBO conference provided a platform for networking, professional development, and insightful discussions. Daybright Financial engaged in several key activities:
- - Recognition as a Strategic Partner: Daybright was honored as an ASBO Strategic Partner, underscoring its vital role within the education finance landscape.
- - Panel Discussions: Brad Hope led a session titled 403(b) in Focus: Balancing ERISA Influence, Budget Constraints, and Retirement Readiness in Public Education. This panel featured discussions on strategies for navigating the complexities of retirement planning in the public education system.
- - Innovative Legal Insights: During the Innovation Hour, Eric Gilbert and Darin Reeser from Daybright held a discussion with ASBO’s Executive Director regarding the implications of recent legislation like the One Big Beautiful Bill (OBBB) and SECURE 2.0 Act, designed to bolster the effectiveness of benefits programs for educators.
The engagement at the conference was more than just about presenting Daybright's new brand but also about contributing to the greater conversation on how schools can enhance their retirement solutions. “This is an opportunity for education leaders, providers, and policy makers to collaborate and create sustainable retirement plans that truly make a difference,” added Brad Hope.
403(b) Model Plan Innovations
Jim Rowan, Executive Director of ASBO International, highlighted the introduction of the 403(b) Model Plan during the general session. This progressive blueprint is a collaborative effort with leading retirement providers aimed at simplifying and strengthening retirement plan management for K-12 school districts.
The 403(b) Model Plan focuses on administrative efficiency and compliance, equipping educators with the confidence they need for a secure financial future. As the Third-Party Administrator (TPA) of this plan through its subsidiary U.S. OMNITSACG Compliance Services, Daybright Financial provides the necessary guidance and support for districts to implement this system seamlessly.
Committed to Education’s Future
In conclusion, the ASBO International Annual Conference served as a pivotal moment for Daybright Financial, affirming its mission to enhance retirement planning for educators. The company stands at the forefront of simplifying the intricate world of retirement administration, to empower school districts and their staff.
As Daybright Financial continues to grow, it remains committed to collaboration, service and innovation in the education sector. They have built a solid reputation as one of the leading independent firms in employee benefits, serving over 18,000 employer groups and millions of individuals nationwide. The journey has only begun as Daybright maps out its future strategy, ensuring it puts the needs of educators and schools first.
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Daybright’s official website to explore their latest initiatives and updates.