Empowering Livestock Traceability: JBS Donates 3 Million Tags in Brazil

JBS Donates 3 Million Tags for Enhanced Livestock Traceability in Pará

In a significant move towards restructuring cattle traceability in Brazil, JBS has partnered with key stakeholders to donate an impressive 3 million livestock tags aimed specifically at improving traceability in Pará. This initiative was unveiled during an insightful panel at the World Economic Forum Annual Meeting in Davos, emphasizing the commitment to advancing sustainable cattle farming practices in the region.

Gilberto Tomazoni, the Global CEO of JBS, highlighted the collaborative nature of this initiative, stating, "Together, we are agents of transformation across the supply chain." The goal is clear: to achieve comprehensive tracking of every head of cattle in Pará by the end of 2026, making the state one of the pioneers in livestock management within Brazil.

Of the 3 million tags donated, 2 million are specifically allocated for small-scale producers, which is anticipated to cover half of their tagging needs projected for 2025. This gesture is further amplified by coalition partner The Nature Conservancy (TNC), which will contribute funds from the Bezos Earth Fund. Their commitment, initially announced during COP28, promises additional support to launch and sustain this transformative program.

A Pilot Program for Effective Implementation

Prior to this large-scale tag distribution, JBS successfully conducted a pilot program involving tagging 28,000 cattle in its facilities located in Marabá and Redenção. This trial not only assessed the effectiveness of the tagging technology but also ensured adherence to the animal transit requirements defined by the working group. Insights gathered from this pilot are shared with coalition partners, enhancing the strategy for wider implementation in the years to come.

The overarching objective of these initiatives is to revolutionize livestock management, making it more transparent and efficient. By tracking every animal, stakeholders can ensure improved practices in cattle raising, monitoring health standards, and fostering sustainability across the supply chain.

The Role of JBS in the Global Market

JBS, recognized as one of the largest food companies globally, boasts a diverse portfolio that includes poultry, pork, beef, and lamb, alongside plant-based alternatives. The company employs over 270,000 individuals worldwide, operating in various countries, including Brazil, the USA, Canada, and Australia. This extensive reach enables JBS to influence not only local but also international supply chain practices profoundly.

Embarking on this journey of enhanced traceability not only signifies JBS’s commitment to improving local agricultural practices but also reflects the growing trend of corporations leading the charge towards sustainable food production. As more players in the industry recognize their role in global initiatives against climate change, collaborative projects like this set a benchmark for others to follow.

Conclusion

The collaboration between JBS and various stakeholders is more than just a donation of livestock tags; it represents a transformative shift in how livestock management can evolve in Brazil. As they work towards stringent traceability standards, JBS and its partners are not only enhancing transparency within the cattle industry but are also paving the way for a sustainable future. The continuous support from organizations like TNC illustrates a much-needed commitment to prioritizing environmental responsibility while uplifting local producers in Pará. With a clear vision and strategic partnerships, the future of livestock management in Brazil looks promising and transformative.