#Lexington #Fast Food #A&W Restaurants #Chicken Sandwich

A&W Unveils Its First-Ever Chicken Sandwich

A&W Restaurants, a beloved name in the fast-food industry, has made an exciting announcement that fans of chicken sandwiches will not want to miss. After seven years of anticipation and perfecting the recipe, A&W has officially launched its inaugural Crispy Chicken Sandwich. This new addition to the menu comes in various styles: the classic Crispy, a Deluxe version topped with lettuce and tomato, and a special Nashville Hot variant available for a limited time.

The introduction of the Crispy Chicken Sandwich signifies A&W's response to the ongoing craze surrounding chicken sandwiches sparked by a viral debate a few years back. Fans are invited to join in the festivities by declaring their allegiance to the new sandwich lineup. Starting August 17 and running through August 23, A&W will run a buy-one-get-one-free promotion on the Crispy Chicken Sandwiches at participating locations. This is a golden opportunity for fans to taste the newly crafted offerings.

A&W's CEO, Betsy Schmandt, expressed the excitement surrounding this launch. “For the last seven years, chicken sandwich fans have been picking sides, and we've been behind-the-scenes perfecting our Crispy Chicken Sandwich recipe. We know chicken sandwich loyalties run deep, but we believe one bite will win fans over. It's that good.”

The new Crispy Chicken Sandwich features a juicy, hand-breaded chicken filet, complete with pickles, lettuce, and creamy mayo, all nestled between a toasted bun. This combination ensures that every bite is bursting with flavor and satisfaction, setting a new standard in fast-food offerings.

Celebrating with Chicken Sandwich Loyalty

For fans looking to solidify their allegiance to A&W, the campaign offers an interactive component. Customers are encouraged to take the pledge at AWAllegiance.com, where they can share their commitment to A&W's chicken sandwich. Those who participate have a chance to see their Instagram handles displayed on the A&W Hall of Heroes digital wall, a recognition of their dedication.

This campaign not only seeks to re-establish A&W’s presence in the chicken sandwich arena but also to create a fun and engaging experience for customers. The infamous