Segway Powersports Hosts Media Tour for Latin American and Canadian Creators

Segway Powersports Hosts an Immersive Off-Road Experience for Media Representatives

From September 14 to 19, 2026, Segway Powersports, a leader in the powersports industry, organized an engaging event inviting 14 media representatives and content creators from Canada, Chile, Peru, Panama, Brazil, and Argentina to experience their products firsthand. This initiative, titled the "2026 China Tour with Segway Powersports for Latin America and Canada," seamlessly combined factory tours with exhilarating off-road driving experiences.

The event kicked off at Segway Powersports’ manufacturing facility located in Changzhou, China. Here, the participants were introduced to various aspects of vehicle production, assembly, testing, and final quality checks. This visit provided a comprehensive glimpse into the meticulous processes involved with Segway Powersports' vehicles, including quality control measures and tracking procedures that ensure the utmost reliability and performance.

Following the factory tour, the experience continued in the Aksu District’s Keping region of Xinjiang, China, known for its diverse terrain. Participants had the opportunity to test ride full sets of Segway Powersports vehicles across desert landscapes, gravel roads, and water crossings. This hands-on experience allowed them to witness the performance, maneuverability, off-road capabilities, and comfort of different models in dynamic conditions. The combination of seeing the production processes and experiencing the vehicles in real-world scenarios created a meaningful connection for the attendees.

In addition to visiting the factory and participating in off-road adventures, the program fostered two-way dialogue between Segway Powersports and its international guests. The participants shared insights about their local riding environments, expectations, and user needs directly with the brand's marketing, product development, research and development teams, along with after-sales service teams. This collaborative discussion enabled valuable feedback from six different markets, enriching the conversation with localized insights.

Ethan Zhang, the Vice President of Marketing and Sales for Segway Powersports, commented, "Seeing how a vehicle is made is one thing; trying it out in real terrain is another. By connecting these experiences, we aim to help the media and creators better understand our products. At the same time, their local insights assist us in grasping what travelers on different markets truly need."

Looking ahead, Segway Powersports is committed to expanding similar programs across more markets to strengthen relationships with media personnel and creators, while simultaneously integrating real-world perspectives into ongoing product and service developments.

About Segway Powersports

Segway, recognized as a global leader in micromobility, motorsports, and consumer robotics, is renowned for its user-focused innovations and products. Segway Powersports specifically concentrates on designing and manufacturing next-generation vehicles for motorsport applications, including all-terrain vehicles (ATVs) and sport side-by-side (SxS) units intended for both utility and recreational use. As a high-tech enterprise, Segway Powersports seamlessly integrates an exceptional supply chain with its manufacturing capabilities to oversee the entire product lifecycle—from research and development to production and post-sales service. For more information, please visit Segway Powersports.