Exploring the Surge in Health Supplement Usage and Consumer Priorities for 2026
In 2026, health and wellness are emerging as leading priorities for many consumers, as highlighted by a recent survey commissioned by NOW®, a renowned natural products manufacturer. The survey findings indicate a remarkable increase in supplement consumption, with 76% of respondents admitting they take supplements on a daily basis, marking an increase from previous years. Notably, 44% of participants reported an uptick in their supplement intake in 2025 alone, reflecting a widespread shift towards proactive health management and holistic wellness practices aimed at enhancing longevity.
The survey revealed that consumers have clear priorities when it comes to their health, with general health and wellness at the forefront, cited by 55% of respondents. Other significant areas of focus include immune health (47%), energy support (44%), stress and mood enhancements (41%), and weight management (35%). As such, it’s clear that there is an increasing reliance on supplements to not only fill nutritional gaps but also provide support for various health objectives.
DJ Blatner, a registered dietitian nutritionist and wellness expert affiliated with NOW, commented on this trend, stating, "As more individuals prioritize their health, the need for reliable supplements has never been more crucial. NOW strives to be that dependable brand, committed to quality and transparency in our product offerings." According to Blatner, ensuring consumer trust involves rigorous quality control; NOW performs over 31,000 tests monthly on both raw ingredients and finished products, reassuring customers that what is on the label corresponds accurately to what is in the bottle.
For consumers navigating the plethora of supplements available, Blatner suggests starting with a basic supplement kit that targets general health and then expanding according to individual wellness priorities. This starter kit could include products like a multivitamin, Vitamin D3 for bone health, magnesium for muscle function, omega-3s for heart health, and probiotics to support gut health—an essential consideration as many Americans lack sufficient omega-3 in their diets.
After establishing a foundation with general supplements, individuals can explore options that cater to their specific health needs:
Despite the increasing interest in supplements, it's worth mentioning that nearly half of the survey respondents expressed concerns about safety and quality, and more than a third were uncertain which brands to trust. Blatner emphasizes the importance of consumer education by advising shoppers to perform six checks to ensure supplement safety and efficacy:
1. Check for Certifications: Look for Good Manufacturing Practices (GMP) certifications and third-party validations on product labels.
2. Avoid Exaggerated Claims: Avoid products that make outlandish health claims or depend on proprietary blends without supporting evidence.
3. Research Testing Procedures: Opt for brands with transparent testing protocols, sharing details about quality control and the extent of testing performed.
4. Alerted to Trademark Ingredients: Consider supplements with recognizable, trademarked ingredients that come with clinical backing for added credibility.
5. Purchase from Trusted Sources: Ensure that you buy from the manufacturer's website or reliable retailers to guarantee product authenticity.
6. Seek Expert Endorsements: Verify that any recommended supplements are backed by qualified health professionals.
In summary, the findings from NOW®'s survey illustrate a significant trend toward a health-conscious mindset among consumers in 2026, driving increased supplement use. For those interested in more information about NOW and its extensive range of health products, their website offers detailed insights and purchasing options, accessible at nowfoods.com. NOW products are readily available online and in health food stores nationwide, making it easier for consumers to access quality wellness solutions. It's important to note that while these products are intended to enhance well-being, they are not evaluated by the FDA for disease treatment or prevention, emphasizing the need for informed and responsible usage.
The survey revealed that consumers have clear priorities when it comes to their health, with general health and wellness at the forefront, cited by 55% of respondents. Other significant areas of focus include immune health (47%), energy support (44%), stress and mood enhancements (41%), and weight management (35%). As such, it’s clear that there is an increasing reliance on supplements to not only fill nutritional gaps but also provide support for various health objectives.
DJ Blatner, a registered dietitian nutritionist and wellness expert affiliated with NOW, commented on this trend, stating, "As more individuals prioritize their health, the need for reliable supplements has never been more crucial. NOW strives to be that dependable brand, committed to quality and transparency in our product offerings." According to Blatner, ensuring consumer trust involves rigorous quality control; NOW performs over 31,000 tests monthly on both raw ingredients and finished products, reassuring customers that what is on the label corresponds accurately to what is in the bottle.
For consumers navigating the plethora of supplements available, Blatner suggests starting with a basic supplement kit that targets general health and then expanding according to individual wellness priorities. This starter kit could include products like a multivitamin, Vitamin D3 for bone health, magnesium for muscle function, omega-3s for heart health, and probiotics to support gut health—an essential consideration as many Americans lack sufficient omega-3 in their diets.
After establishing a foundation with general supplements, individuals can explore options that cater to their specific health needs:
- - Immune Health: Products such as NOW® NAC, Quercetin, and Zinc are recommended for maintaining a healthy immune system and supporting the body's natural defenses against oxidative stress.
- - Energy Support: Supplements like NOW® Sports Sustained Energy provide sustained energy through a blend of caffeine and nutrients, while on-the-go options such as NOW® Vitamin B-12 Shots deliver an easy, energizing dose of this crucial vitamin.
- - Stress and Mood Support: Clinically validated supplements like NOW® Calm Focus with Zembrin® and GABA can assist in managing stress and enhancing cognitive functions, contributing to emotional balance.
- - Weight Management: NOW® Prebiotic Fiber plays a role in modulating appetite-related hormones, while NOW® Berberine Glucose Support may assist in maintaining healthy glucose levels and fats in the body.
Despite the increasing interest in supplements, it's worth mentioning that nearly half of the survey respondents expressed concerns about safety and quality, and more than a third were uncertain which brands to trust. Blatner emphasizes the importance of consumer education by advising shoppers to perform six checks to ensure supplement safety and efficacy:
1. Check for Certifications: Look for Good Manufacturing Practices (GMP) certifications and third-party validations on product labels.
2. Avoid Exaggerated Claims: Avoid products that make outlandish health claims or depend on proprietary blends without supporting evidence.
3. Research Testing Procedures: Opt for brands with transparent testing protocols, sharing details about quality control and the extent of testing performed.
4. Alerted to Trademark Ingredients: Consider supplements with recognizable, trademarked ingredients that come with clinical backing for added credibility.
5. Purchase from Trusted Sources: Ensure that you buy from the manufacturer's website or reliable retailers to guarantee product authenticity.
6. Seek Expert Endorsements: Verify that any recommended supplements are backed by qualified health professionals.
In summary, the findings from NOW®'s survey illustrate a significant trend toward a health-conscious mindset among consumers in 2026, driving increased supplement use. For those interested in more information about NOW and its extensive range of health products, their website offers detailed insights and purchasing options, accessible at nowfoods.com. NOW products are readily available online and in health food stores nationwide, making it easier for consumers to access quality wellness solutions. It's important to note that while these products are intended to enhance well-being, they are not evaluated by the FDA for disease treatment or prevention, emphasizing the need for informed and responsible usage.
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