#United States #New York #Helen Katz #Erwin Ephron #Publicis Media

Helen Katz Receives the 2025 Erwin Ephron Demystification Award

The Advertising Research Foundation (ARF) recently announced that Helen Katz, Ph.D., Executive Vice President of Research at Publicis Media, is the recipient of the prestigious 2025 Erwin Ephron Demystification Award. This award honors professionals in the advertising sector who excel in communicating complex topics clearly, a testament to the late Erwin Ephron's influence on advertising research.

As the 11th laureate of this esteemed recognition, Dr. Katz's career is marked by profound contributions to data quality and measurement reliability. In her current role at Publicis Media, she helms the global data intelligence practice, articulating the crucial link between effective media selection and high-quality data measurement.

With a wealth of experience, Helen has carved out a niche for herself as an influential thought leader, regularly sharing insights through speeches and numerous articles published in both industry and academic journals. Among her notable works is The Media Handbook, now in its eighth edition, which has been instrumental for advertising students and professionals alike.

In addition to her impactful writings, Helen engages with the next generation of marketers and researchers as an adjunct professor at both DePaul University and New York University. Her commitment to advertising education further extends to her involvement with prestigious organizations such as the U.S. Joint Industry Committee on alternative currencies and the Media Rating Council, not to mention her seat on the ARF Board of Trustees.

The Erwin Ephron Demystification Award celebrates those who not only challenge industry norms but also stimulate vital discussions and communication in the field of advertising. Helen will be presented with this accolade during the ARF's AudienceXScience conference, an annual gathering that focuses on the future of advertising research and the evolving nature of measurements influenced by modern technology.

Founded in 1936, the Advertising Research Foundation stands as a leading authority on quality-driven advertising, media, and marketing research, with over 400 member companies aligning with its mission. The ARF effectively promotes continuous advancement in marketing practices by embracing collaboration and innovation, setting industry standards, and ensuring transparency—an objective exemplified by Helen Katz's achievements.

In an age of rapid technological change, the ARF remains dedicated to providing reliable information and creating unified standards that benefit both consumers and the advertising community. Learn more about their initiatives by visiting ARF's official site or connecting with them on various social media platforms.

The recognition of Helen Katz underscores the vital role of research and quality data in the ever-evolving landscape of advertising, highlighting her as a driving force in defining the future of this dynamic field.