#China #Shanghai #GiGO #GENDA

Introducing the New GiGO Shanghai Jing'an Joy City

On June 1, 2026, a groundbreaking entertainment venue, GiGO Shanghai Jing'an Joy City, will have its grand opening in Shanghai. This marks the second GiGO location in the city, operated by GENDA (Shanghai) Co., Ltd., a subsidiary of GENDA, headquartered in Tokyo. Designed to cater to a younger audience, the new venue aims to be more than just an amusement center; it strives to create a vibrant space for cultural exchange and engagement.

A Hub for Youth Culture in Shanghai

Located within one of Shanghai's most dynamic commercial centers, Jing'an Joy City, GiGO Shanghai will harness the area's bustling environment, known for hosting popular events and showcasing cutting-edge pop culture. This special venue resonates deeply with China’s youth and fans of anime and gaming, making it the perfect launchpad for innovative entertainment.

Not only does GiGO Shanghai offer traditional arcade experiences, but it also incorporates several unique areas tailored to the interests of the Generation Z demographic:

• - Capsule Toy Area: Featuring an assortment of IP merchandise and exclusive items.
• - Card Battle Area: A space dedicated to trading card game enthusiasts looking to connect and compete.
• - Cosplay Make-Up & Changing Area: An area designed for cosplayers to prepare and enjoy their creative expressions.

An Experience Beyond Amusement

Shinji Takemura, the President of GENDA (Shanghai), emphasized the importance of creating a space that prioritizes comfort and engagement, aiming to provide an environment that goes beyond typical gaming centers. The focus is on delivering a sensory experience filled with joy, surprise, and relaxation, highlighting the