#India #Mumbai #digital solutions #Quartet Communications

Quartet Communications Expands into India with New Subsidiary

Introduction
Quartet Communications, based in Nagoya, Japan, has taken a significant step in the digital marketing arena by establishing a new subsidiary in Mumbai, named Quartet Digital Solutions India Pvt. Ltd. This move aims to support Japanese companies venturing into digital marketing and digital transformation (DX) initiatives in the booming Indian market.

Background for Indian Market Entry

With the mission of creating “as many happy companies as possible,” Quartet Communications has a strong track record of supporting over 5,000 businesses in Japan for more than 15 years. However, the nation's population is declining, projected to fall below 90 million by 2070, leading to a contraction in the market in the long term. Conversely, India boasts the largest population in the world, with an average age of just 28, presenting a remarkable demographic dividend and immense economic potential.

Recent surveys indicate a growing interest among Japanese firms in expanding into India, with over 80% of companies already present in the market planning to scale their operations in the next one to two years. The establishment of Quartet's Indian subsidiary coincides with this trend, positioning the company as a crucial player in assisting Japanese businesses to navigate the local market.

Addressing Challenges in Market Entry

Recognizing the barriers faced by Japanese enterprises, including the establishment of local branches and adapting to service frameworks, Quartet has made consistent efforts since 2023 to gather insights through market visits and information collection. Despite the recognition of India’s growth potential, many Japanese firms have encountered significant psychological and logistical hurdles when attempting to expand.

To address these challenges, Quartet has placed its Chief Financial Officer, Akihiro Iwai, as the local representative in India. This strategic decision enables the integration of the knowledge acquired from over 15 years of experience in Japan with real-time, dynamic support tailored to Japanese companies operating in India. The firm aims to deliver effective assistance by marrying its extensive expertise in digital marketing and DX with local operational prowess.

Local Structure and Offered Services

Quartet Digital Solutions India Pvt. Ltd. will deliver a comprehensive array of services designed for Japanese firms entering or expanding within the Indian market. This includes:

• - Digital marketing support
• - DX (Digital Transformation) initiatives
• - Local market research
• - Introduction of potential local partners

Organizational Structure

• - Chairman: Daisuke Tsutsumi
• - Managing Director: Akihiro Iwai (Certified Public Accountant)
• - Director: Eshwar Konkati (affiliated with Ramky Group)

Target Audience

The primary clientele will be Japanese companies currently operating in India and those contemplating their market entry.

Vision from Leadership

Daisuke Tsutsumi, CEO of Quartet Communications, commented on the recent establishment, stating that his visits to India alongside CFO Iwai have reinforced an understanding of the market's vast growth potential. He noted that ample opportunities remain for Japanese businesses to contribute meaningfully in India and that the expertise developed in Japan is highly applicable in this context.

Commitment to Support Japanese Enterprises

Akihiro Iwai emphasized his commitment to supporting Japanese companies in overcoming market challenges, noting that the disparities in local business practices can present hurdles. By merging the company’s established digital marketing know-how with local agility, Iwai aims to ensure direct and effective support for firms looking to expand in India.

Future Outlook

With the launch of the Indian subsidiary, Quartet Communications is poised to accelerate Japanese businesses' growth in this rapidly evolving market. Utilizing local networks alongside their expertise allows for a seamless offering of comprehensive services, termed All in One DX, encompassing initial market research, marketing strategy formulation, and implementation of digital marketing and DX support.

For any Japanese companies facing challenges in entering the Indian market or looking to enhance their promotional strategies, Quartet Digital Solutions India Pvt. Ltd. invites you to reach out for assistance.