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Viktor&Rolf Welcomes Gavin Casalegno as SPICEBOMB VIP Ambassador

In an exciting development for both the brand and its followers, Viktor&Rolf has announced actor Gavin Casalegno as the new VIP Ambassador for their popular fragrance line, SPICEBOMB. This partnership marks a significant evolution for the SPICEBOMB brand, a fragrance synonymous with boldness and the modern essence of masculinity.

Gavin Casalegno, whose portrayal of Jeremiah Fisher in the hit series The Summer I Turned Pretty has catapulted him into the spotlight, embodies the perfect blend of charm and spirit that aligns with the SPICEBOMB ethos. His charismatic appeal and genuine nature resonate with a new generation of men who value self-expression and authenticity. Viktor&Rolf is thrilled to have Casalegno represent their flagship scent, embracing both fearless confidence and vulnerability—a duality that defines contemporary masculinity.

The collaboration will kick off with a dynamic marketing campaign celebrating the multifaceted nature of the Spicebomb Collection, which invites users to explore their sense of identity without compromise. This series is rooted in the principle of fearless self-expression, mirroring the fragrance's groundbreaking composition, which features a carefully curated combination of spices, woods, and warmth. The result is a scent experience that doesn't just overwhelm the senses but celebrates every nuance of masculinity.

Since its launch, SPICEBOMB has been recognized for its signature olfactory profile—a daring explosion of aromatic spices encapsulated in a sculpted bottle that defies traditional fragrance conventions. It has become a cultural touchstone among men seeking representation that aligns with their identities, signaling that it’s not only acceptable but essential to express oneself fully.

About Viktor&Rolf

Founded in 1993 by visionary Dutch designers Viktor Horsting and Rolf Snoeren, Viktor&Rolf is an avant-garde luxury house known for its thought-provoking haute couture. The duo has continuously pushed the limits of design, allowing their creative explorations to shine through unique collections that combine wearable art with theatrical presentations. Their seasonal shows serve as a canvas for this artistic expression, showcasing a rich history of conceptual fashion.

Viktor&Rolf Fragrances is guided by the same commitment to innovation that has defined their fashion work. Each scent is crafted with precision and imaginative flair, ensuring an unparalleled experience for users. Launched in 2005, FLOWERBOMB, a transformative fragrance for women, paved the way for SPICEBOMB, the powerful male counterpart that emphasizes appealing masculinity through a rich, explosive scent.

As Gavin Casalegno embarks on this new chapter with Viktor&Rolf, it is clear that both the brand and its ambassador are set to inspire conversations about identity, confidence, and expression in the context of modern masculinity. Following this announcement, fans are eager to see how Casalegno brings the essence of SPICEBOMB to life through various campaigns and brand initiatives. Expect to witness the intersection of artistry and olfactory experiences as they redefine fragrance consumption for the contemporary man. Stay tuned for what’s to come!