Einstein Bros. Bagels Redefines Valentine's Gifts with Edible Bro-quets
Valentine's Day is a time for love and expression, but recent research indicates a surprising statistic: a staggering 88% of men have never received flowers as a gift. In response to this eye-opening revelation, Einstein Bros. Bagels is stepping in to shake things up with their innovative launch of "Bro-quets" this February.
The Bro-quets are essentially edible bouquets built from the bakery's delicious heart-shaped bagels, providing a fun and unique alternative to traditional gifts. This initiative aims not only to promote inclusiveness in gifting, but also to offer an experience that resonates with a wider audience—husbands, brothers, friends, or anyone in between. Jessica Serrano, Chief Marketing Officer of Einstein Bros., encapsulates the spirit of the campaign beautifully: "Valentine's Day shouldn't be one-size-fits-all, and neither should the gifts we give."
Crafting Your Own Bro-quet
To indulge customers' creativity, Einstein Bros. offers a comprehensive step-by-step tutorial on how to assemble these delicious bouquets. This tutorial guides patrons in transforming a standard Baker's Dozen into an exceptional gift. Imagine your loved one’s joy when they receive a bouquet that is not only visually appealing but also delicious regardless of whether it's shared with a partner or gifted to a friend or even a colleague.
The pre-order for these limited-edition heart-shaped bagels starts on February 9 through the company's catering site, with customers being able to either pick up their orders or opt for delivery between February 10 and 14. Alternatively, those preferring in-store experiences can place their pre-orders on February 13 and 14. For those who wish to sample the heart-shaped offerings individually, these will also be available on February 13 and 14, featuring flavors like Plain, Chocolate Chip, and Cinnamon Raisin.
Breaking Traditional Norms
By introducing Bro-quets, Einstein Bros. is not just innovating gift-giving but is also challenging long-standing traditions surrounding Valentine's Day. In a world that often emphasizes flowers and chocolates, this initiative calls for a departure from norms that only partly serve the needs of the diverse gift recipients. Instead, Bro-quets celebrate everyone, allowing one to express affection in a genuine, unexpected manner while breaking societal conventions.
The heart-shaped bagels will be priced competitively, with a Baker's Dozen selling for $15.89 and individual bagels at $2.39, while supplies last. The fresh-baked bagels not only serve as a visual treat but also cater to varied taste preferences, ensuring there's something for everyone.
Join the Celebration
Einstein Bros. Bagels encourages everyone to take part in this fun campaign and rethink how they express love this February. With an array of delightful bagels at your fingertips, Bro-quets are a playful yet meaningful option for the Valentine’s Day gift that truly stands out. The initiative also embraces a broader social message—that love can be expressed in many delicious forms.
More than just a bakery, Einstein Bros. is committed to creating delightful food experiences while redefining conventional norms of gifts. With a footprint of over 700 locations across the United States, your nearest bakery is poised to make your Valentine’s Day unique and memorable. To learn more about Bro-quets and make your pre-orders, visit www.einsteinbros.com.
The Bro-quets are essentially edible bouquets built from the bakery's delicious heart-shaped bagels, providing a fun and unique alternative to traditional gifts. This initiative aims not only to promote inclusiveness in gifting, but also to offer an experience that resonates with a wider audience—husbands, brothers, friends, or anyone in between. Jessica Serrano, Chief Marketing Officer of Einstein Bros., encapsulates the spirit of the campaign beautifully: "Valentine's Day shouldn't be one-size-fits-all, and neither should the gifts we give."
Crafting Your Own Bro-quet
To indulge customers' creativity, Einstein Bros. offers a comprehensive step-by-step tutorial on how to assemble these delicious bouquets. This tutorial guides patrons in transforming a standard Baker's Dozen into an exceptional gift. Imagine your loved one’s joy when they receive a bouquet that is not only visually appealing but also delicious regardless of whether it's shared with a partner or gifted to a friend or even a colleague.
The pre-order for these limited-edition heart-shaped bagels starts on February 9 through the company's catering site, with customers being able to either pick up their orders or opt for delivery between February 10 and 14. Alternatively, those preferring in-store experiences can place their pre-orders on February 13 and 14. For those who wish to sample the heart-shaped offerings individually, these will also be available on February 13 and 14, featuring flavors like Plain, Chocolate Chip, and Cinnamon Raisin.
Breaking Traditional Norms
By introducing Bro-quets, Einstein Bros. is not just innovating gift-giving but is also challenging long-standing traditions surrounding Valentine's Day. In a world that often emphasizes flowers and chocolates, this initiative calls for a departure from norms that only partly serve the needs of the diverse gift recipients. Instead, Bro-quets celebrate everyone, allowing one to express affection in a genuine, unexpected manner while breaking societal conventions.
The heart-shaped bagels will be priced competitively, with a Baker's Dozen selling for $15.89 and individual bagels at $2.39, while supplies last. The fresh-baked bagels not only serve as a visual treat but also cater to varied taste preferences, ensuring there's something for everyone.
Join the Celebration
Einstein Bros. Bagels encourages everyone to take part in this fun campaign and rethink how they express love this February. With an array of delightful bagels at your fingertips, Bro-quets are a playful yet meaningful option for the Valentine’s Day gift that truly stands out. The initiative also embraces a broader social message—that love can be expressed in many delicious forms.
More than just a bakery, Einstein Bros. is committed to creating delightful food experiences while redefining conventional norms of gifts. With a footprint of over 700 locations across the United States, your nearest bakery is poised to make your Valentine’s Day unique and memorable. To learn more about Bro-quets and make your pre-orders, visit www.einsteinbros.com.
Topics Consumer Products & Retail）
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