BYOMA Launches Innovative Campaign with First-Ever TV Commercial to Celebrate Diversity

BYOMA Launches The BYOMA Shorttime Show

In a groundbreaking move, BYOMA, a skincare brand that emphasizes simplicity and effective science, has unveiled its first-ever TV commercial titled The BYOMA Shorttime Show. The premiere comes just in time for the Big Game, aiming to capture the cultural zeitgeist around height and self-confidence. As discussions around a height requirement for a major halftime show dominated social media, BYOMA turned the narrative into an empowering celebration of 'short kings and queens'.

The campaign introduces BYOMA's Bio-Collagen Radiance Facial Mask, which promises glowing skin in just 20 minutes, without barriers or gatekeeping typical of the beauty industry. The advertisement highlights that being 'short' can actually be an advantage, a message aimed at encouraging confidence among viewers.

The creative aspects of The BYOMA Shorttime Show reflect both a strategic response to current discussions online and a commitment to inclusivity. Featuring notable creators such as Juhm, Dylan Kevitch, Lisi German, Micky Gordon, and Kristyn Hoffman, this campaign enlists a range of voices that resonate with younger generations, particularly Gen Z and Gen Alpha.

Tara Loftis, BYOMA's Global President and Chief Brand Officer, stated, “This campaign defines a new era for skincare influence, where culturally aware creators are not just consuming beauty culture, but actively reshaping it.”

The creation of this campaign relied on rapid execution, developed within just two weeks to tap into an ongoing cultural discourse. The use of real-time content showcases BYOMA's agility in responding to trends, ensuring their new product aligns with the conversations that matter to their audience. Marc Elrick, Founder and CEO of BYOMA, highlighted that although collagen masks are currently trending, many lack the capacity to strengthen the skin's barrier while providing hydration. BYOMA's mask, engineered with a focus on skin health, aims to fill this gap and offers scientifically backed results.

The campaign launches with a series of teaser promotions before the commercial release. Key elements include a digital-first hero commercial available across BYOMA's platforms and via engaging short clips distributed on TikTok. Additionally, a dedicated regional TV spot will run exclusively in Seattle during the Big Game to amplify the campaign's reach.

The production of the ad, completed entirely on an iPhone 17, underscores BYOMA’s philosophy that simplicity and speed can create a significant impact. With these initiatives, BYOMA proves its dedication not only to skincare innovation but also to fostering an empowering and inclusive narrative for the beauty community.

Stay Tuned! To watch the teasers and the official commercial, check out BYOMA’s social media channels:

About BYOMA
Founded by Marc Elrick in 2022, BYOMA is a revolutionary skincare brand focusing on the skin barrier and skin health through evidence-based solutions. Its commitment to community education and access to effective skincare has made it one of the fastest-growing brands in the industry. For more insights, visit www.byoma.com.