#USA #Austin #Meals on Wheels #Tito's Vodka #Turkey Rot

Tito's Handmade Vodka's Turkey Rot: A Relaxed Twist on Thanksgiving

This year, Tito's Handmade Vodka is back with its creative and charitable initiative, the Tito's Turkey Rot. This unconventional event celebrates the essence of relaxation during the Thanksgiving holiday, turning what would be a busy day into one of couch-bound enjoyment. Launched for the second consecutive year, the Turkey Rot invites Americans aged 21 and older to engage in a fun and comical Thanksgiving tradition: skipping the exercise of a traditional Turkey Trot and instead, embracing the comfort of lounging with a Tito's cocktail in hand.

A Charitable Kickoff

Tito’s Handmade Vodka sets this event in motion by generously donating $500,000 to Meals on Wheels America right from the start. Additionally, for every individual who registers for the Turkey Rot, the company will contribute $10 up to a total of $1 million. This initiative aims to combat hunger and isolation among seniors during the holiday season, transforming the act of relaxation into a meaningful contribution.

The Fun of Doing Nothing Together

Beginning November 2 until November 30, participants can officially join the movement by visiting titosvodka.com/turkeyrot or commenting on qualifying social media posts. This year, Tito's introduces team dynamics to the experience. Participants can create or join groups to increase their chances of winning a $100 gift card for their Thanksgiving celebration, emphasizing the spirit of camaraderie and collective effort in doing nothing productive.

The more members a team has, the better the chances to win as each participant earns a sweepstakes entry for their group, adding extra excitement to simply doing nothing.

Special Merchandise to Support the Cause

Tito's has also unveiled a Turkey Rot Finisher Flask, their playful version of a race medal, celebrating the achievement of lounging. Along with this are essential items to enhance the Rot experience, such as a cozy sweatsuit, blanket, and themed socks, with all net proceeds going to support Meals on Wheels America. These merchandise offerings encourage fans to indulge in comfort while also giving back to the community. Each purchase helps provide meals and relations for seniors in need, highlighting how holiday cheer can be extended beyond mere personal satisfaction.

Holiday Cocktails to Enjoy

The company enhances this playful initiative with festive cocktail recipes tailored for those who prefer leisure. From a Tito’s Bloody Mary-thon to a Tito’s Turkey Rot Toddy, these recipes aim to enrich the holiday experience with unique flavors and creativity. This encourages participants not only to sign up for the event but to share their relaxing moments filled with Tito's cocktails across social platforms.

A Voice for the Cause

The excitement surrounding the Turkey Rot resonates with its simplicity. According to Taylor Berry, SVP of Marketing at Tito's, this holiday season is already filled with stress whether it's coordinating a family dinner or attending various gatherings. Therefore, Tito’s emphasizes the importance of relaxation during these demanding times.

“This initiative invites everyone to skip the running shoes and embrace the value of taking a break, all while making a tangible difference in the lives of seniors who depend on Meals on Wheels,” Berry emphasizes.

Kristine Templin, Chief Development and Marketing Officer at Meals on Wheels America, also praises Tito's for its support. She underscores how important it is for seniors to feel connected and supported through community efforts, stating, “The Tito's Turkey Rot brings a fun twist to holiday traditions, reminding everyone of the importance of sharing meals and alleviating hunger for many.”

Get Involved!

For those looking to indulge in this year’s Turkey Rot, the time is now to sign up and enjoy a break from the holiday hustle. Visit titosvodka.com/turkeyrot to join the fun, follow Tito's social media for updates, and check out new merchandise. Remember, no purchase is necessary to enter the sweepstakes, and simply participating in relaxing can lead to significant change for those in need.

Let’s embrace the art of doing nothing good this Thanksgiving with Tito's Turkey Rot! Whether you're joining a team, creating new memories with friends, or simply enjoying a cocktail on your couch, the impact can be profound.

Happy Thanksgiving from Tito's Handmade Vodka and remember, sometimes less is truly more!

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