#USA #New York #Holiday Campaign #BONOBOS #Skyler Gisondo

Bonobos Partners with Skyler Gisondo for 'Dashing Through the Holidays' Campaign

As the holiday season approaches, Bonobos is all set to provide a whimsical twist to festive traditions with its new campaign featuring actor Skyler Gisondo. Titled "Dashing Through the Holidays," the campaign artfully combines humor with style, offering a reminder that while holiday plans can often go awry, dressing well is entirely within our control.

Skyler Gisondo, known for his sharp wit and engaging presence, leads viewers through a comical montage of iconic holiday moments that often veer off-course. From the classic mishap of accidentally presenting a store-bought pie as homemade to rehearsing awkward introductions to in-laws, Gisondo embodies the spirit of seasonal chaos, delivering laughter in the face of unpredictability.

The aesthetic of the campaign is striking; it features meticulously crafted sets that blend painted backdrops with multi-dimensional props, giving the familiar scenes of festive gatherings a uniquely surreal vibe. Amidst this whimsical chaos, Bonobos’ diverse collection offers practical solutions, promising stylish options that keep one prepared for whatever the holidays may bring.

Skyler shares, "The holidays can be a whirlwind of activities, often mixed with a pinch of chaos. This campaign humorously showcases the little tricks we all resort to for a seamless celebration." The essence of the collection embodies this understated message — the art of enjoying the holidays lies in feeling good about oneself, irrespective of circumstances.

As part of the Holiday 2026 lineup, Bonobos introduces a selection of pieces that are perfect for gift-giving as well as for elevating one’s holiday wardrobe. Featured items include Limited Edition Sweaters, The Original Chino, and The Italian Wool Overcoat, all designed to integrate seamlessly into any outfit. For those festive gatherings, the Jetsetter Velvet Blazer and Pant provide a luxurious flair.

Joe Berean, Bonobos’ Chief Marketing Officer, elaborates on the campaign’s philosophy: "The holidays are about enjoying life and having fun. Skyler captures that joy through his comedic flair, transforming familiar experiences into moments of lightheartedness. Our collection is built with that spirit in mind, promoting confidence and ease in dressing for various festive occasions."

Launching today across Bonobos' digital and social platforms, the 'Dashing Through the Holidays' campaign showcases the collection available online at Bonobos.com and in Bonobos Guideshop locations nationwide. This unique approach emphasizes the brand's commitment to combining innovative fashion with a personalized shopping experience.

About Bonobos
Founded in 2007, Bonobos revolutionized men's apparel with a focus on excellent fit, quality fabrics, and an engaging shopping experience. As a pioneer in the digitally-native vertical brand movement, Bonobos introduced standalone Guideshops where customers can receive individualized service, allowing them to experience the brand beyond just online shopping. Currently, Bonobos operates 48 Guideshops across the United States and has extended its reach through retail partnerships, including Nordstrom.

About Skyler Gisondo
Skyler Gisondo is rapidly gaining recognition in the film industry, with his recent role in A24's Primetime earning critical acclaim. Set to appear in the upcoming Meet the Parents sequel alongside heavyweights like Robert De Niro and Ben Stiller, the actor continues to solidify his presence in Hollywood. His diverse range of projects includes notable films and series that showcase his versatility and charm.

As the holiday season approaches, Bonobos, with humor and style, invites us all to embrace the chaos while looking fabulous.