#Japan #Tokyo #Galapagos #AIR Design #AIR Connect

Introduction

Galapagos, a technology company headquartered in Minato, Tokyo, has recently unveiled its latest tool, AIR Connect. This innovative service automates the analysis of advertising performance and offers improvement proposals, addressing long-standing challenges faced by marketers in handling disparate data.

Background

In the bustling world of advertising, many businesses struggle with the disjointed nature of media data. Often, report generation leads to more questions than answers, and the analytics process consumes valuable time without yielding actionable insights. This is where AIR Connect comes into play. Developed as a core data foundation for Galapagos's existing AIR Design service, AIR Connect has been refined over two years, supporting more than 1,000 companies and seeing over 200 individual implementations. Responding to numerous requests, Galapagos has now made AIR Connect available as a standalone tool for companies not currently using AIR Design.

Key Features of AIR Connect

Accurate Realities

One of the standout capabilities of AIR Connect is its ability to eliminate duplicate conversions across various media platforms. By doing so, it provides a true visualization of advertising success, eschewing the often inflated numbers seen in typical media reports. Companies are thus presented with data that lays a solid foundation for rational decision-making.

Automated Improvement Proposals

In a groundbreaking move for the industry, AIR Connect utilizes AI to analyze advertising delivery data, linguistically deconstructing the factors behind successful and unsuccessful banners. More importantly, based on this analysis, it generates visual improvement suggestions automatically. Instead of merely concluding with reports, AIR Connect offers actionable improvement plans that are ready for implementation. This feature—integrating GA4 and advertising data through AI for automatic output of improvement banners—is a first in Japan (as of March 2026, according to internal research).

CRM Integration for Comprehensive Evaluation

AIR Connect also integrates automatically with CRM data, such as from Salesforce, allowing for comprehensive visibility across the customer lifecycle metrics from conversion rates to LTV and ROAS. This means companies can easily identify ineffective advertising campaigns—those with high CV counts but low sales—and allocate budgets effectively to drive real business growth.

Pricing Information

Businesses can start using AIR Connect for a monthly fee of 50,000 yen (with a one-year contract). Interested parties are encouraged to inquire for more detailed pricing plans.

Conclusion

In summary, AIR Connect positions itself as a transformative tool in the realm of advertising performance analysis and strategic improvement. By facilitating integration and automating complex processes, it allows organizations to shift focus from merely reporting data to actively using it to drive future initiatives. By leveraging AIR Design, Galapagos continues to evolve and enhance the creative landscape of web advertising, aiming for a new pinnacle of performance and effectiveness.

About Galapagos

Founded in March 2009, Galapagos seeks to enhance human experiences through technology. Its mission, "to make people more human through processes and technology," reflects in services like the Galapagos AI platform and the AIR Design service. Nestled in the heart of Tokyo, the company is at the forefront of innovating tools that aspire to revolutionize digital industries, aligning with the challenges and demands of modern-day marketing.

For additional information and updates, visit the Galapagos corporate site or check out their career opportunities page.