#LEGO Group #SDCC 2025 #Comic-Con

LEGO Brings Fandom to Life at San Diego Comic-Con 2025

The LEGO Group is set to ignite the excitement of fandom at the highly anticipated "San Diego LEGO®-Con" during San Diego Comic-Con 2025. Running from July 24 to July 27, this vibrant celebration will take place at booth #2829 in Hall H, showcasing a unique blend of creativity and pop culture that resonates deeply with fans of all ages.

A Tribute to Fandom Culture

The highlight of this year's booth is an impressive diorama crafted entirely from LEGO bricks, depicting the San Diego Convention Center itself. Made with over 200,000 bricks and taking more than 1,500 hours to complete, this stunning centerpiece pays homage to Comic-Con's over 54-year legacy and offers attendees a visually stunning reminder of the convention's cultural impact. Visitors will have the chance to explore various iconic Comic-Con moments, cleverly intertwined with hidden LEGO easter eggs throughout the build.

Beth McKenna, the Head of U.S. Marketing at the LEGO Group, expressed her excitement: "We wanted to celebrate this incredible convention and its fans in a way that's never been done before. 'San Diego LEGO-Con' is our love letter to SDCC, a cornerstone of fandom culture since 2003. We hope visitors can see themselves reflected in the diorama and experience everything our brand has to offer."

Interactive Activities and Product Reveals

At "San Diego LEGO-Con," fans can immerse themselves in numerous interactive experiences, including:

• - Build Your Own Booth Experience: Attendees can create their own exhibitor booths using LEGOs, with the chance to add their creations to the main diorama each day.
• - Exclusive Swag: Participants will receive an exclusive