#Japan #Tokyo #ASH #Arte Genesis #Naoki Yoshihara

40 Years of Insight in the Hair Salon Industry

As the 2026 COSME Week Tokyo approaches, industry leaders eagerly anticipate a keynote address by Naoki Yoshihara, the founder of Ash and current chairman of Arte Genesis. This event is scheduled for January 14, 2026, at Tokyo Big Sight, where Yoshihara will delve into the evolution of the hair salon industry over the past four decades.

Since its establishment in 1986, the Arte Genesis group has expanded into approximately 370 salons nationwide, marking a significant milestone in the hair and beauty sector. Yoshihara's extensive experience offers a unique perspective as he has consistently observed the industry from both operational and managerial viewpoints. He will present on the theme, "Transformations in the Hair Salon Industry and Survival Strategies from 40 Years of Experience."

The seminar promises to cover a rich tapestry of insights including:

• - The Journey of Arte Genesis: Reflecting on the achievements and challenges faced since the founding of the group approximately 40 years ago.
• - Shifts in Management Models: Analyzing how business practices within hair salons have transformed over time and what this means for future growth.
• - Navigating a Boundaryless Era: Discussing the current trend where traditional industry boundaries are increasingly blurred, prompting salons to adopt innovative strategies.
• - Future-Oriented Strategies: Focusing on the men’s market, retail dynamics, and the applications of AI in salon management.

By integrating his personal experiences and observations, Yoshihara seeks to provide practical insights and actionable strategies for salon owners looking to thrive in a rapidly evolving marketplace. Participants will gain valuable tools for adapting to the changing landscape of beauty and grooming markets, ensuring their businesses remain resilient and competitive.

The event is free to attend but requires prior registration. Interested parties can sign up through the link provided:
Register Here.

Event Overview

COSME Week Tokyo 2026

• - Dates: January 14-16, 2026
• - Hours: 10:00 AM - 5:00 PM
• - Venue: Tokyo Big Sight, West Hall
• - Organizer: RX Japan Co., Ltd.

Alongside Yoshihara’s seminar, the COSME Week Tokyo will feature several concurrent exhibitions, including the 14th International Cosmetics Exhibition and the 16th International Cosmetics Development Expo. With over 750 companies from Japan and abroad participating, attendees will explore an extensive range of products from raw materials and OEM services to the latest in skincare and hair care.

For those in the beauty industry, COSME Week Tokyo represents a pivotal opportunity to connect with peers, share insights, and discover new innovations in cosmetics. The event is designed to showcase not just the products, but also the creative marketing tools and promotional strategies that are vital to succeeding in today’s competitive market.

About Arte Genesis

- Headquarters: 1-4-1 Okunochou, Naka-ku, Yokohama, Kanagawa 231-0028, Japan
- Chairman: Naoki Yoshihara
- President: Eiichi Yoshimura
- Founded: August 7, 1986
- Capital: 100 million yen
- Business Focus: The company focuses on operating chain hair salons, enhancing the beauty experience for customers nationwide.

For more information about Arte Genesis, visit their official website: Arte Genesis.