#Jared Kozel #Super Nice #Creative Agency

Super Nice: A New Age in Advertising

In an era defined by creativity and innovation, Jared Kozel has taken a significant leap forward by launching Super Nice, an independent advertising and content agency that aims to redefine the industry norms. This move comes after his nearly two-decade tenure at VML, where he spearheaded numerous groundbreaking campaigns for prestigious brands such as Coca-Cola, Amazon, and Porsche.

A New Creative Philosophy

Super Nice operates under a refreshing mantra: Be nice. Be bold. Be better. This philosophy encapsulates the agency's commitment to fostering trust and empathy while encouraging bold ideas that can genuinely connect with consumers. “Super Nice is my chance to break free, have fun, and design a way of working that I always wished existed,” states Kozel, Co-Founder and Chief Creative Officer.

The name Super Nice embodies more than just a catchy title; it's a promise to deliver exceptional work, challenging conventional advertising strategies. Kozel explains, “The superpower of being nice fosters trust and leads to spaces where creative ideas can flourish.”

Exceptional Talent Behind the Brand

Joining Kozel in this venture are Barry Sonders and MJ Speakman, both seasoned professionals dedicated to pushing creative boundaries. Sonders, the Co-Founder and Chief Content Officer, has a rich history as an Executive Producer, contributing to notable projects for brands like Google and Starbucks. His task at Super Nice? To pioneer fresh ways for brands to communicate their messages through innovative content.

Sonders emphasizes that the agency is not just about bold advertising. “We're here to drive culture with next-level content and ensure brands stand out in a crowded marketplace.” He recalls their previous collaboration on Coca-Cola's Golden Hour campaign, which introduced a new way for customers to engage with the brand through a creative lens product that revolutionized customer interaction.

Meanwhile, Speakman, the Senior Partner and Head of Strategy, brings her extensive brand strategy expertise to the table. With a background of working with tech giants like Google and Twitter, her focus is on cultivating a startup mentality within the agency. “We mix speed and efficiency with innovation. It’s about centering our work around the audience rather than the advertisers,” she explains.

Breaking Barriers with Creativity

Super Nice’s approach signifies a shift towards a more relatable and authentic connection with consumers. Kozel and his team's initiative, Parent Puberty, which humorously portrayed teenagers giving their parents the