#Japan #Tokyo #Maratan #Mala Soup #Chika Naito

Chika Naito Becomes Official Ambassador for Maratan

Chika Naito has officially joined Maratan, a renowned Japanese brand specializing in mala soup, as their official ambassador. The partnership was recently announced, marking a significant step for both Naito and Maratan in promoting the delicious and healthy concept of Japanese mala soup, or 'Warui-Mala.' This new chapter encapsulates Maratan's vision for the future of Japanese cuisine.

About Maratan and Its Mission

Maratan, under the umbrella of Ouchi de Maratan Corporation, is a group company of Nexter, which is located in Shinjuku, Tokyo. It operates a unique direct-to-consumer (D2C) brand focused on healthy, frozen mala soup. Their mission is to establish mala soup as a vital part of Japanese food culture, akin to soba, udon, and sushi. The company aims to seamlessly integrate regional resources into their business model, expanding both retail and franchise operations while connecting local producers with consumers.

Maratan’s philosophy is "Delicious & Beauty Komachi," which emphasizes creating foods that are not only tasty but also beautiful and nutritious. The brand focuses on sustainability and community engagement, encouraging customers to maintain a healthy lifestyle without compromising on taste.

The Unique Appeal of Ouchi de Maratan

Ouchi de Maratan offers a convenient way for consumers to enjoy authentic mala soup at home. The product line features gluten-free options and is crafted with locally sourced ingredients, resonating with health-conscious consumers. The mala soup is low in calories and sugar, designed for easy and quick preparation, enabling families to create nutritious meals without extended time in the kitchen.

Mala soup is rooted in the concept of “Ishoku Dogen,” meaning that food and medicine are inherently connected. This philosophy is embodied perfectly in Maratan's products, which use traditional Chinese spices extensively known for their health benefits. The use of gluten-free vermicelli and herbal spices makes the dish accessible for a wide range of dietary needs.

The Growing Popularity of Mala Soup in Japan

In recent years, mala soup has gained traction in Japan, especially among health-conscious demographics. The unique flavor profile, combining numbing Sichuan peppercorns with spicy chili, has captivated many, driven in part by the rising number of specialized mala soup shops and strong social media presence.

Maratan’s commitment to promoting mala soup as a mainstream meal is evident in its innovative marketing strategies and outreach via ambassadors like Chika Naito. With plans to continually develop new products and improve quality, the partnership seeks to bring mala soup into daily Japanese diets in a sustainable way.

Chika Naito's Vision as an Ambassador

Chika Naito has a dynamic presence on social media and works as an MC assistant for a baseball show on YouTube. She has expressed her enthusiasm for the 2025 World Expo and has formed a connection with Maratan through the popular "MyakuMyaku Maratan" product. Naito appreciates the balance of flavor and health in Maratan’s offerings, stating, "It’s fantastic to enjoy food without feeling guilty."

As an ambassador, she aims to promote the concept of enjoying healthy meals in a busy lifestyle, showcasing how Maratan fits easily into modern diets. She recognizes the brand’s potential to enhance people's well-being through delicious and nutritious meals that are convenient for everyday life.

Naito plans to share her experiences and insights into integrating Maratan’s products into her life, making them an integral part of a balanced wellness routine. You can follow her journey on Instagram (@naito_haruka) to keep updated on her culinary adventures with Maratan.

Conclusion

Chika Naito’s partnership with Maratan signifies an exciting chapter for both the ambassador and the brand. As they work together, they aim to redefine Japanese food culture with the beloved mala soup, promoting health and enjoyment through this delicious dish. Maratan continues to pave the way for innovative culinary practices, sustainability, and community engagement, ensuring that mala soup becomes a cherished part of Japanese dining.

For more information about Maratan and their offerings, visit their official website at maratan.tokyo. Follow them on social media for updates on new products, recipes, and more!