GEKI's Impactful Rebranding for Jigyojin Inc.
Overview of the Project
In a significant rebranding initiative, GEKI, headquartered in Meguro, Tokyo, undertook the challenge of revamping the corporate website for Jigyojin Inc. With the guiding message of "Future Enabler," this project aimed to enhance the visual and communicative essence of the brand. This approach was vital since previous feedback indicated that the brand's mission and vision were either unclear or unapproachable.
The Challenge
Jigyojin Inc. sought to redefine its online presence as a means of better articulating its core values and messaging. The earlier corporate website failed to convey the brand’s intrinsic value and led to perceptions of being aloof or vague. To address these challenges, GEKI proposed a transformative redesign centered around the theme of "Future Enabler." This strategy ensured that the site's aesthetics and content effectively encapsulated the brand's essence, aiming to foster familiarity and trust amongst visitors.
The Result
The rebranding initiative yielded impressive results. By clearly communicating Jigyojin’s philosophy and service offerings both visually and verbally, a cohesive brand identity was established. Clients could explore the updated site prior to meetings, which reduced explanation costs during negotiations and facilitated smoother relationship building. The revitalization of visuals and messaging has not only increased external appreciation—evidenced by positive feedback such as “Your rebranding looks great”—but has also sparked engaging conversations. The structured presentation of information has clarified the company’s activities, leading to improved understanding and increased page views among site visitors.
This project reflects GEKI's commitment to cultivating strong brand narratives that resonate well with audiences, aligning with their mission to empower company values through culture.
Contact GEKI for Branding Assistance
If you're interested in comprehensive support from brand strategy design to execution, feel free to reach out to GEKI for consultation. Your journey to stronger branding starts
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About GEKI
GEKI is a CULTURE EMPOWERMENT COMPANY dedicated to creating purpose through cultural exchanges within organizations and individuals. They specialize in brand development and communication support, retail strategy for international markets, and designing experiences centered around Japanese culture, thus generating sustainable value.
Services Offered:
- - Branding and creative production
- - Marketing and promotional strategy planning
- - Business development and consulting
Company Details:
- - Location: Central Town 2-37-3, Meguro, Tokyo, First Floor of S-Pal
- - CEO: Chikara Sakusabe
Explore more about GEKI and their services on their
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