#TikTok Shop #Creator Support #Realation

Realation Launches Support for TikTok Shop

As of July 2025, Realation Inc., based in Shibuya, Tokyo, has initiated creator support services within the new shopping experience of TikTok Shop, which combines short videos and e-commerce. Realation, known for its extensive SNS marketing expertise, aims to bolster opportunities for companies and brands to sell through this emerging sales channel.

In TikTok Japan's recent report, it's projected that consumer spending generated via TikTok will reach 237.5 billion yen in 2024, contributing approximately 485.5 billion yen to the domestic nominal GDP. These figures reveal that TikTok is becoming a significant player that transcends beyond mere entertainment, greatly influencing consumer behavior.

Throughout its history, Realation has been involved in numerous SNS contentplanning, production, and operation support strategies, as well as talent and influencer promotions. Understanding the trend of video and live streaming leading from discovery to purchase, especially among Generation Z, Realation is dedicated to crafting innovative buying experiences at the intersection of businesses and consumers.

Support Services Offered by Realation for TikTok Shop

Realation has acquired two official partner qualifications on TikTok Shop:

1. Creator Agency Partner (CAP): This program makes Realation a partner experienced in managing creators to effectively promote and sell products. Utilizing its in-house operated production