#Japan #Tokyo #Kao #MILBON #LASSICAL

Milbon and Kao's New Initiative

Milbon Co., Ltd. and Kao Corporation have announced the launch of a new project designed to support hairdressers in their work environments, starting in January 2026. This initiative, dubbed the "Hairdresser Support Project," aims to foster a society where hairdressers can thrive and work vibrantly throughout their lives.

Context and Background

Recent surveys conducted by Kao revealed that approximately 60% of working women experience issues related to menstrual health, with nearly 40% feeling a lack of understanding in the workplace regarding menstrual discomfort. In the beauty industry, where a significant portion of the workforce consists of women, these issues present real challenges. A specific survey by Milbon indicated that about 90% of female hairdressers are facing menstrual-related concerns. Common sentiments shared include difficulties in finding time to change menstrual products during busy work hours and the inability to communicate health struggles to colleagues.

The statistics are alarming, with nearly 95% of hairdressers reporting some form of physical or mental discomfort, largely attributed to the demands of long hours on their feet, which can lead to elevated turnover rates in the profession.

The Objectives of the Project

Both Milbon and Kao are aware of these pressing challenges surrounding hairdressers' health and well-being. Leveraging their industry expertise and research, these companies are set to implement two primary efforts: 1) enhancing the workplace experience for female hairdressers and 2) providing health support for all hairdressers.

1. Enhancing Workplace Conditions through "Workplace Laurier"

A key component of enhancing workplace conditions involves the introduction of Kao’s menstrual product brand, "Laurier," through the initiative called "Workplace Laurier." This project encourages salons to provide menstrual supplies in a manner akin to toilet paper for employees, helping to create a more supportive and understanding work environment for female hairdressers. By raising awareness among salon owners and staff, the initiative hopes to foster mutual understanding about menstrual health and psychological safety in the workplace.

2. Promoting Health with LASSICAL

Another aspect of this initiative involves supporting health through Milbon's supplement brand, "LASSICAL." Launched to coincide with this project, LASSICAL aims to foster healthy habits among hairdressers. Recognizing that each individual has different health concerns, LASSICAL will provide tailored support, helping hairdressers maintain their well-being while encouraging a work environment that promotes their vibrancy and longevity in the profession.

Future Outlook

The Hairdresser Support Project represents a merging of knowledge and expertise from both Milbon and Kao. Milbon aims to utilize its insights as a leading salon-exclusive manufacturer while combining it with Kao's extensive consumer research experience. By promoting an environment where hairdressers can work enthusiastically, both companies hope to contribute to the revitalization of the salon industry while creating social value through their initiatives.

About "Workplace Laurier"

"Workplace Laurier" is a pioneering project initiated by Kao that advocates for the installation of menstrual product supplies in workplace restrooms, just like toilet paper. Launched in 2022, this initiative aims to provide comfort for working individuals, allowing them to focus on their responsibilities without the stress of managing menstrual supplies during unexpected periods. The project has grown to include various workplace settings beyond offices, with over 550 companies adopting the approach, helping create more accommodating environments for employees.

Offering these products for free, Kao provides dedicated boxes that companies can utilize, establishing a workflow where they purchase the supplies as part of employee benefits. There’s also an initiative known as "School Laurier," which aims to support students and school environments.

About LASSICAL

"LASSICAL," which translates to ALIVE Beauty, is a new supplement brand developed by Milbon, launched in September 2024. Focused on promoting beauty through effective blood circulation, LASSICAL aims to help deliver nutrients that enhance health and beauty. It features six unique products tailored to meet a variety of individual concerns.

About Milbon

Founded in 1960, Milbon Co., Ltd. specializes in producing and selling hair care, hair color products, and skin care items exclusively for hairstylists. Committed to fostering the growth of beauty professionals and tackling challenges within the industry, Milbon strives to support salons and the heartfelt pursuit of beauty for every client. Milbon is publicly listed on the Tokyo Stock Exchange under the code 4919.

Website: Milbon

In conclusion, the collaborative efforts of Milbon and Kao represent a significant stride towards improving the health and happiness of hairdressers, setting a standard for workplace well-being in the beauty industry.