Tractor Beverage Company Launches Clean Label Project Certified Haymaker Drink for Health-Conscious Consumers
In an effort to meet the growing consumer demand for transparency in food and beverage products, Tractor Beverage Company has announced that its newly launched Haymaker drink has received certification from the Clean Label Project. This certification comes as consumers are increasingly scrutinizing ingredient labels, prompting brands to adopt more transparent practices. With Haymaker, Tractor Beverage aims not only to quench thirst but also to build trust through accountability and rigorous testing of its products.
Haymaker is crafted from organic ingredients, prominently featuring apple cider vinegar, and is offered in a sparkling form that highlights its refreshing nature. The certification from the Clean Label Project involved comprehensive testing for a variety of industrial and environmental contaminants, including but not limited to heavy metals, pesticides, and plasticizers. The results were benchmarked against industry standards, allowing consumers to better understand how Haymaker measures up against similar products.
“Organic is our starting point, not our finish line,” explained Duke Stump, Chief Brand and Product Officer at Tractor Beverage. This statement reflects the company’s commitment to continuous improvement and accountability. The Clean Label Project certification not only verifies the quality of Haymaker but also provides consumers with peace of mind regarding the ingredients in their drinks.
The flavors of Haymaker are as diverse as they are appealing, including interesting options like Dragon Berry, Citrus Ginger, Passion Mango, and Apricot Peach. With such a range, there is something to please every palate. The drinks are now available exclusively at Sprouts Farmers Market, marking a significant step in Tractor Beverage's expansion into the retail sector, which was previously focused mainly on food service.
To further enhance their outreach, Tractor Beverage has also teamed up with AEG Presents, enabling Haymaker and other organic beverages from the brand to be served at music venues and live events across the United States. This partnership aims to increase the accessibility of organic beverages in settings where health-conscious choices are often limited.
The launch of Haymaker signifies more than just a new product; it represents a milestone for Tractor Beverage. The Clean Label Project certification seal will be prominently displayed on future packaging, giving consumers the assurance they seek regarding product integrity.
Tractor Beverage Company stands firm on its foundational belief in nurturing the land and the communities that cherish it. Each beverage is created using USDA Organic-certified ingredients, supporting sustainable agriculture and soil health practices. Additionally, the company’s Farmhand Foundation invests in growers transitioning to organic farming, playing a vital role in strengthening the domestic supply chain.
As consumers become more wellness-oriented, the demand for products that reflect their values continues to rise. The Clean Label Project’s mission to reduce contaminants through testing and transparency resonates with consumers who prioritize quality in their food and beverage choices. With 91% of surveyed consumers acknowledging that Clean Label Project certification impacts their purchasing decisions, the importance of such endorsements in the food and beverage industry cannot be overstated.
In summary, Haymaker by Tractor Beverage not only refreshes the palate but also reinforces the brand’s commitment to health and environmental sustainability. For those seeking beverages that are not only delicious but also reflect a dedication to ethical and sustainable practices, Haymaker offers just that. Join the movement towards a cleaner, healthier lifestyle with Tractor Beverage’s innovative offerings. For more details, you can visit their website at https://drinktractor.com/HAYMAKER/ or follow them on Instagram @drinktractor to keep updated on their latest initiatives.
Haymaker is crafted from organic ingredients, prominently featuring apple cider vinegar, and is offered in a sparkling form that highlights its refreshing nature. The certification from the Clean Label Project involved comprehensive testing for a variety of industrial and environmental contaminants, including but not limited to heavy metals, pesticides, and plasticizers. The results were benchmarked against industry standards, allowing consumers to better understand how Haymaker measures up against similar products.
“Organic is our starting point, not our finish line,” explained Duke Stump, Chief Brand and Product Officer at Tractor Beverage. This statement reflects the company’s commitment to continuous improvement and accountability. The Clean Label Project certification not only verifies the quality of Haymaker but also provides consumers with peace of mind regarding the ingredients in their drinks.
The flavors of Haymaker are as diverse as they are appealing, including interesting options like Dragon Berry, Citrus Ginger, Passion Mango, and Apricot Peach. With such a range, there is something to please every palate. The drinks are now available exclusively at Sprouts Farmers Market, marking a significant step in Tractor Beverage's expansion into the retail sector, which was previously focused mainly on food service.
To further enhance their outreach, Tractor Beverage has also teamed up with AEG Presents, enabling Haymaker and other organic beverages from the brand to be served at music venues and live events across the United States. This partnership aims to increase the accessibility of organic beverages in settings where health-conscious choices are often limited.
The launch of Haymaker signifies more than just a new product; it represents a milestone for Tractor Beverage. The Clean Label Project certification seal will be prominently displayed on future packaging, giving consumers the assurance they seek regarding product integrity.
Tractor Beverage Company stands firm on its foundational belief in nurturing the land and the communities that cherish it. Each beverage is created using USDA Organic-certified ingredients, supporting sustainable agriculture and soil health practices. Additionally, the company’s Farmhand Foundation invests in growers transitioning to organic farming, playing a vital role in strengthening the domestic supply chain.
As consumers become more wellness-oriented, the demand for products that reflect their values continues to rise. The Clean Label Project’s mission to reduce contaminants through testing and transparency resonates with consumers who prioritize quality in their food and beverage choices. With 91% of surveyed consumers acknowledging that Clean Label Project certification impacts their purchasing decisions, the importance of such endorsements in the food and beverage industry cannot be overstated.
In summary, Haymaker by Tractor Beverage not only refreshes the palate but also reinforces the brand’s commitment to health and environmental sustainability. For those seeking beverages that are not only delicious but also reflect a dedication to ethical and sustainable practices, Haymaker offers just that. Join the movement towards a cleaner, healthier lifestyle with Tractor Beverage’s innovative offerings. For more details, you can visit their website at https://drinktractor.com/HAYMAKER/ or follow them on Instagram @drinktractor to keep updated on their latest initiatives.
Topics Consumer Products & Retail）
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