#United States #cancer support #Jersey City #Misunderstood Whiskey #JDJ Charitable Foundation

Misunderstood Whiskey Co. Supports Families Battling Cancer

This February, Misunderstood Whiskey Co. is once again stepping up to support families impacted by cancer through its annual charitable campaign, "Misunderstood For Good." Launched in honor of National Cancer Prevention Month, this initiative marks its fourth consecutive year and aims to alleviate the financial strains experienced by families undergoing cancer treatment.

A Commitment to Charity

Since its inception, the "Misunderstood For Good" campaign has made a significant impact, raising over $20,000 for the JDJ Charitable Foundation. The foundation assists families by covering essential expenses like housing, food, utilities, and travel, which are often overwhelming during cancer treatment. JD Recobs, CEO and Co-Founder of Misunderstood Brands, noted, "We've seen the tremendous and immediate impact the JDJ Foundation has on families during some of their most difficult moments. If our platform can help relieve even a small part of that burden, it’s our responsibility to step up and continue this work year after year."

How the Campaign Works

Throughout February, for every 750ml bottle sold from its core whiskey portfolio, including Misunderstood Ginger Spiced Whiskey and Misunderstood Orange Blossom Bourbon, the company will donate $1 to the JDJ Charitable Foundation. This donation is significant as it directly impacts families who are battling cancer by making living expenses a little more manageable during these challenging times.

Engaging the Bar Community

In addition to direct sales donations, Misunderstood Whiskey is rallying bars and restaurants to partake in its initiative. Establishments can create unique cocktails featuring Misunderstood products, promoting their drinks on social media with the hashtag #MisunderstoodForGood. The most creative cocktails could win a monetary prize, matching the donation amount to the JDJ Foundation, thus amplifying the effort to sustain the campaign's momentum.

Chris Buglisi, CFO and Co-Founder of Misunderstood Brands, expressed the importance of community involvement: "The hospitality community is built on taking care of people, and that spirit extends far beyond the bar. Supporting JDJ allows us to give back to the community in a real, tangible way, and we're grateful to be part of something that truly makes a difference."

The Heart Behind the Initiatives

The JDJ Charitable Foundation, founded by James Blauvelt in memory of his parents who both bravely battled cancer, focuses on reducing the financial toxicity associated with cancer care. By providing direct financial assistance, scholarships, and funding for cancer research, this foundation is dedicated to offering immediate support to families in need. Testimonials from families who benefited from the foundation highlight the life-changing assistance the JDJ provides. One family shared, "Because of the support we received through the JDJ Foundation, we were able to focus on what mattered most — being there for our son through every appointment, every hard day, and every small victory."

Getting Involved

Consumers wishing to support the campaign can do so by purchasing a 750ml bottle of Misunderstood products at select retailers or through their website. By enjoying a uniquely crafted cocktail at participating venues, both patrons and the hospitality industry can contribute to this noble cause.

Together, Misunderstood Whiskey, the JDJ Foundation, and the broader hospitality community invite everyone to raise a glass for a purpose, provide genuine support, and help families impacted by cancer — one bottle and one cocktail at a time.

About Misunderstood Brands

Founded by lifelong friends JD Recobs and Chris Buglisi, Misunderstood Brands has made a name for itself in the spirits industry by emphasizing innovation and inclusivity. With its renowned Misunderstood Whiskey Co., the brand is committed to redefining categories through distinctive flavors. Misunderstood Whiskey’s product line has received accolades for its botanical-infused offerings, which include the award-winning Ginger Spiced Whiskey and Orange Blossom Bourbon.

About JDJ Charitable Foundation

The JDJ Foundation plays a crucial role in offering financial support and educational scholarships to families affected by cancer. By alleviating some of the financial burdens associated with cancer treatment, the foundation enables families to prioritize their loved ones during critical moments. Together with Misunderstood Whiskey, they focus on creating a community of support that truly makes a difference during life’s toughest battles.