#United States #New York #OUTFRONT Media #Stacy Minero #Abhi Vyas

OUTFRONT Media Strengthens Leadership with New Marketing Team

OUTFRONT Media, recognized as a significant player in the out-of-home media sector, has made headlines with its announcement of two pivotal hires to its leadership structure. The company has appointed Stacy Minero as the new Chief Marketing and Experience Officer, alongside Abhi Vyas as Vice President of Performance Marketing. These strategic moves signal OUTFRONT's commitment to amplifying its influence in the dynamic realm of in-real-life marketing.

CEO Nick Brien conveyed enthusiasm about the hires, highlighting Minero's extensive experience in brand building and her nuanced understanding of the intersection of media, marketing, and technology. He noted that her digital marketing prowess will propel OUTFRONT's mission to enhance brand visibility and cultural relevance. "Stacy's unique background will accelerate OUTFRONT's leadership in IRL marketing and strengthen how we help brands connect with communities and create impactful real-world moments," stated Brien.

Minero's career trajectory has been marked by significant achievements in some of the tech industry's most competitive environments. At Epic Games, she played a crucial role in formulating a global marketing strategy for the Unreal Engine. Her initiatives there spotlighted how advanced technologies empower creativity across sectors, facilitating commercial expansion. Before her stint at Epic Games, Minero was instrumental in the success of Twitter ArtHouse, where she enhanced creators' capabilities to execute memorable brand campaigns and grew Twitter's advertising revenue.

Her earlier experiences at Mindshare and Mediavest saw her managing cross-platform campaigns for high-profile clients like American Express, Coca-Cola, Procter & Gamble, and Hershey, skillfully blending media formats to create resonant brand narratives. Minero's bold, innovative vision for brand storytelling is expected to refine OUTFRONT’s approach, further deepening connections between brands and their audiences.

Joining forces with her is Abhi Vyas, who transitions from Verizon, boasting a rich history of leveraging technology and consumer engagement to foster transformative growth. His background in employing AI and data analytics for targeted marketing strategies will play a crucial role in enhancing OUTFRONT's conversion rates and customer engagement. Vyas's track record of successful lead generation and measurable business results aligns well with OUTFRONT's goals, as emphasized by Brien, who praised his passion for driving innovations using storytelling alongside advanced technology.

The tandem of Minero and Vyas represents a formidable combination for OUTFRONT, as both leaders bring a wealth of knowledge in brand strategy and technology-enhanced performance. Their arrival comes at a pivotal time as OUTFRONT plans to redefine how outdoor media can be harnessed for compelling IRL marketing, bolstering their partnerships with brands aiming to make cultural impacts.

Recent initiatives showcase OUTFRONT's capabilities, exemplified through collaborations that turned New York subway stations into an AI-driven art gallery alongside Google DeepMind, and a unique billboard for Steph Curry’s book, generating buzz through a display aligned with the moon's path. Looking ahead, OUTFRONT is positioned to capitalize on major cultural events like the Super Bowl and the World Cup, promising to integrate their innovative marketing solutions into significant public moments.

In summary, the appointments of Stacy Minero and Abhi Vyas reinforce OUTFRONT Media’s dedication to pushing the boundaries of marketing in public spaces. Through their leadership, the company is set to explore new avenues for creativity, connection, and cultural significance in the rapidly evolving media landscape. OUTFRONT Media is at the forefront of enhancing real-world brand experiences, ensuring that creativity resonates in environments that matter most.