Tenant Inc. Customers Gain Access to Online Renters via Neighbor's Marketplace

In a significant new partnership, Tenant Inc. has announced an integration with Neighbor, the largest online marketplace for self-storage, vehicle storage, and parking. This collaboration allows Tenant Inc. customers, who operate over a thousand storage facilities across the nation, to feature their available units on the Neighbor platform, where renters actively search for storage solutions. This integration represents a pivotal opportunity for storage operators to tap into the increasing online demand for rental units, subsequently driving move-ins and enhancing occupancy rates.

The self-storage industry has witnessed an exponential rise in online searches, with searches nearly doubling since 2020. Over 25 million searches for self-storage facilities are conducted annually, emphasizing the urgent need for operators to harness digital marketing strategies effectively. Joseph Woodbury, CEO of Neighbor, noted that many facilities are still not maximizing their online exposure. They often rely on traditional methods like phone calls or billboards, which may lead them to miss potential renters when they are ready to make decisions online.

With the new integration, operators can easily post available inventory to the Neighbor marketplace. This shared platform enables renters to see and compare a range of options, from climate-controlled units to open vehicle storage. Every reservation made through Neighbor is directly synchronized with Tenant Inc., ensuring that pricing, billing, and rental terms remain under the operator's established control. This process eliminates the concerns related to manual data input or the need for operators to switch between different management systems, streamlining operations significantly.

Lance Watkins, CEO of Tenant Inc., expressed excitement about the partnership, stating that it simplifies the growth strategies for storage operators. The digital growth mechanism is designed to ensure that operators can reach millions of potential renters without altering their conventional workflows. The system guarantees that every lead and reservation is captured directly into the operator's Customer Relationship Management (CRM) system, enabling teams to follow up with high-intent renters promptly and efficiently.

One of the most attractive features of this partnership is the pay-for-performance aspect. Storage operators only incur costs when renters directed by Neighbor complete their move-ins. This financial model encourages more storage facilities to leverage the online marketplace without the anxiety of upfront costs or financial risks typically associated with digital marketing investments.

Additionally, the integration reinforces existing marketing channels instead of disrupting them. By allowing operations to publish their listings once in Tenant Inc., they automatically appear on Neighbor's marketplace, broadening their reach while maintaining their established marketing foundations. Operators can now access substantial online distribution to attract potential renters without any operational upheavals.

This partnership signifies a transformative step forward in how self-storage facilities interact with customers. By merging traditional operational methods with contemporary technology-driven solutions, Neighbor and Tenant Inc. aim to redefine the industry landscape. Renters benefit from an extensive selection at their fingertips, while storage operators enjoy higher visibility and simplified management processes.

Conclusion

The collaboration between Tenant Inc. and Neighbor stands to benefit both renters and storage operators significantly. The seamless integration of Tenant’s management software with Neighbor’s vast marketplace creates greater accessibility for renters while enhancing the profitability and efficiency of storage businesses. As demand for self-storage remains steady, this partnership will likely prove crucial in meeting the needs of the modern renter.

For more information on how to get started with this integration, operators can request access through Tenant Inc.'s Integration Portal and coordinate onboarding with Neighbor representatives.