Haier Unveils an AI-Driven Smart Home Ecosystem at IFA 2026
Haier Unveils an AI-Driven Smart Home Ecosystem at IFA 2026
Haier, a leading global brand and the number one in major home appliances for the past 17 years, has made headlines at the IFA 2026 with the launch of its AI-powered smart home ecosystem. Under the theme “Home of Intelligent Possibilities,” Haier's presentation focused on how connected devices can revolutionize households. This innovative system encompasses a range of functionalities, including laundry care, refrigeration, cooking, entertainment, digital services, and robotics.
The Role of AI in Everyday Life
Haier's commitment to integrating AI into its products means these devices can better understand and adapt to users' daily routines. For instance, the Vision 15 washing machine incorporates an integrated camera and sensors that analyze parameters such as the load size and foam levels. These features allow the washer to optimize water levels, detergent usage, drum movements, and washing programs efficiently.
In the realm of refrigeration, the Maestro refrigerator introduces advanced food preservation technology. The AI Food Care System 2.0 identifies stored ingredients and recommends optimal preservation conditions, helping users manage their food wisely.
Cooking is likewise made simpler with the ID Ultimate Series 6 oven, which features its own camera for food recognition. Not only does it monitor cooking progress, but it can also halt the cooking cycle once the desired outcome is achieved.
Moreover, Haier’s UltraSense AI enhances the home entertainment experience. By analyzing both content and ambient conditions, it adjusts the video and audio settings of Haier's smart TVs in real-time, promising an optimal viewing experience at all times.
A Unified Digital Experience
Central to this ecosystem is the hOn app, which integrates all connected products, services, and user experiences into a single digital environment. This not only streamlines various interactions but also makes technology more beneficial in everyday life by aligning with users' routines.
As reported by Euromonitor International, Haier Smart Home was recognized as the leading global player in smart home solutions based on revenue in 2025. Their home automation platform boasts over 130 million registered users worldwide and recorded an impressive 86.1 billion interactions with connected scenarios in the same year.
Innovations in Physical Intelligence
Haier also showcased how AI and embodied intelligence can lead to tangible tasks within smart homes. Their exhibit included humanoid robots interacting with appliances, robotic cleaning systems capable of recognizing different types of stains and objects, and companionship robots designed for personalized assistance.
Taking innovation further, Haier introduced the exoskeleton, which transcends the domestic realm. It incorporates sensors and algorithms that assess the user's movement intentions in real-time, providing tailored assistance to enhance mobility while respecting natural body movements.
Commitment to Future Advancements
Haier's technological advancements are driven by their open innovation system called “10+N”, connecting global research resources with local user expectations. In the first half of 2026, Haier ranked first for the fifteenth consecutive year in the global patent rankings for smart home technology, as determined by IPRdaily. Looking ahead, Haier plans to invest a minimum of €13 billion over the next five years, focusing on fundamental technologies such as AI, semiconductors, and IoT security.
The company’s presence at IFA not only highlighted their technological innovations but also their global sports partnerships under the motto “Play with the Number Ones,” aligning their pursuit of excellence in sports with their dedication to enhancing user experiences.
Attendees exploring Haier's advancements can visit their exhibition at Hall 3.1, Booth 101 from September 4 to 8, 2026, at IFA Berlin.
Sources include Euromonitor International Limited; Consumer Appliances 2026 Edition; market share data for 2025.
Topics Consumer Technology）
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