Celebrating Growth: Purple Crow Opens $50M Headquarters in Winston-Salem

Purple Crow Opens New Headquarters in Winston-Salem, NC

On June 5, 2025, Purple Crow, a leading Hispanic grocery distributor along the East Coast, proudly announced the grand opening of its new headquarters situated in the historic Whitaker Park in Winston-Salem, North Carolina. This landmark event, scheduled for June 11, showcases a $50 million investment aimed at consolidating operations and fostering long-term job creation in the region.

A Significant Milestone

The new headquarters stands as a testament to Purple Crow's dedication to the Hispanic community and its commitment to economic growth. The opening ceremony, attended by local dignitaries and business leaders, will not only feature a ribbon-cutting but also serve as a powerful networking event for industry professionals. Invited guests include Winston-Salem Mayor Allen Joines and Claudia Velasco Osorio, the Consul General of Mexico in Raleigh, among others.

A Historic Gathering

This occasion is particularly special as it symbolizes a bridge between the company’s past and future. Executives from R.J. Reynolds (RJR) will present the original shovel used to break ground on the site back in 1958, linking Purple Crow's ambitious new chapter to the long-standing legacy of Whitaker Park. The gesture highlights the importance of honoring historical beginnings while looking forward to expansive growth.

Empowering Job Growth

As part of the company’s mission, the headquarters is expected to offer competitive salaries and numerous job opportunities that exceed the local pay standard. With a strategic vision that includes the relocation of Abasto Media, a prominent trade publication for the Hispanic food and beverage sector, the new facility will further solidify the partnership between the two organizations, enhancing support for Hispanic retailers.

Leadership Speaks

Dan Calhoun, President of Purple Crow, emphasized, "This isn't just a ribbon-cutting—it's a turning point. We are excited to celebrate with our vendors, customers, and employees who have made this monumental moment possible."

Investors and board members present also reflect a diverse group of accomplished leaders across various sectors, including philanthropist Ken Langone, co-founder of Home Depot; Thomas L. Teague, President and CEO of Salem Corporation; and Al Carey, former CEO of PepsiCo North America.

About Purple Crow

Purple Crow stands as one of the largest distributors serving the Hispanic grocery market on the East Coast. The company prides itself on delivering a wide variety of culturally relevant products, ensuring that it meets the diverse needs of its customers. With the new headquarters, there is an optimistic outlook for continued regional expansion and innovative community strategies.

About Abasto Media

Through its multimedia platform, Abasto Media connects industry stakeholders, providing invaluable insights and resources essential for growth within the Hispanic market. This significant move to the new headquarters enhances collaboration opportunities and positions both companies for future achievements, promising an exciting trajectory ahead.

Invitation to Media

Members of the press are warmly invited to attend the ribbon-cutting ceremony on June 11 at 1001 Reynolds Blvd, Winston-Salem, NC. Media representatives wishing to schedule interviews with key guests can reach out to Gus Calabro or Lucy Calhoun for arrangements. This event is not just a milestone for Purple Crow, but a celebration of community partnership and cultural celebration.

Through this grand opening, Purple Crow is not merely expanding its physical footprint but is simultaneously reinforcing its commitment to creating a vibrant, inclusive economy powered by innovation and collaboration.