#China #Wuhan #iQIYI LAND #cultural experiences #Wuhan Park

iQIYI Launches Its First Theme Park in Central China

On March 28, 2026, iQIYI, one of the premier online entertainment platforms in China, unveiled ambitious plans for the establishment of iQIYI LAND in Wuhan, Hubei province. This theme park will become a pivotal addition to the Hanyangzao Cultural and Creative Industry Park, marking it as the company's inaugural project within an urban renewal context. By integrating homegrown intellectual property (IP) with innovative, technology-inspired attractions, iQIYI LAND is set to redefine the cultural and tourism landscape in Wuhan.

Scheduled for a grand opening in 2027, iQIYI LAND represents the fourth theme park venture by the company and its first undertaking in Central China, made possible through collaboration with the Wuhan Urban Construction Group. This venture aims to bring to life some of iQIYI's most cherished Chinese IPs, offering visitors unparalleled experiences such as immersive theaters, live character interactions, and iconic photo opportunities inspired by hit films and television programs. The park is designed not only to entertain guests but also to foster a deeper emotional connection with iQIYI’s content through cultural tourism experiences steeped in Wuhan's rich heritage.

According to Gong YU, the founder and CEO of iQIYI, this initiative is emblematic of a broader transformation within China's cultural tourism sector. He emphasizes that the focus is shifting from mere scenery and ticket sales to the emotional resonance of content. “IP and technology are the accelerators of this transition,” Yu stated. The vision behind iQIYI LAND is to convey emotional experiences and values through their diverse array of dramas, animations, and entertainment offerings across both online platforms and physical locations.

Building on Previous Success

The development of iQIYI LAND in Wuhan follows the successful launch of iQIYI LAND Yangzhou, which opened its doors on February 8, 2026. This location has already garnered impressive ratings above 4.9 out of 5 from popular review sites such as Dianping, Meituan, and Ctrip. This success has been attributed to its unique blend of engaging drama-based experiences seamlessly integrated with technology-driven features. Recent highlights include a costume exhibition showcasing wardrobe pieces from notable iQIYI productions like Mysterious Lotus Casebook and FEUD, along with planned events that aim to enhance viewer engagement by transforming online streaming moments into tangible attractions.

As iQIYI continues its expansion, additional locations are expected to open imminently in Beijing and Kaifeng, both currently under construction. Each venue will allow fans to fully immerse themselves in the beloved stories and characters showcased in their favorite programming, creating memorable experiences that go beyond the confines of the screen.

Through these initiatives, iQIYI is not merely enhancing its content delivery but is instead crafting an entire ecosystem where fans can live out the narratives they follow online. This evolution in audience engagement signifies a forward-thinking approach in entertainment, one that is increasingly reliant on leveraging technology and IP to create multifaceted, enriched experiences that resonate with audiences on a deeper level.

The launch of iQIYI LAND is poised not just to sprinkle layers of excitement in Wuhan but also to resonate throughout the broader theme park industry in China, influencing how cultural tourism thrives in the coming years. As urban areas continue to evolve and adapt, iQIYI's strategic ventures exemplify how entertainment and technology can synergize to elevate visitor experiences while establishing lasting connections across diverse communities.