Celebrating One Year of Rilakkuma Sumikkogurashi PLUS in Seoul!

Rilakkuma Sumikkogurashi PLUS Celebrates One Year

The first official San-X store outside Japan, Rilakkuma Sumikkogurashi PLUS, located in the vibrant Hongdae district of Seoul, celebrates its first anniversary this April 2026. Launched by San-X Co., Ltd., the store has become a haven for fans of adorable characters like Rilakkuma and Sumikkogurashi

To commemorate this milestone, the store will roll out an exclusive line of products and host a special anniversary event. Visitors can look forward to unique merchandise, including limited-edition plush toys and exciting giveaways that will only be available at this location.

Exclusive Product Launch

From April 2, 2026, customers will find a unique plush toy dressed in a hoodie featuring the Rilakkuma Sumikkogurashi PLUS logo. The cozy plushie is perfect for spring outings and is both cute and casually stylish. Be sure to check out our social media channels for the latest updates, as product availability and designs may vary slightly from images.

Here are essential links for more details:

Anniversary Giveaway Campaign

To celebrate the store's one-year anniversary, two locations will offer a series of special giveaway promotions starting April 2, 2026. Here’s what to expect from this exciting campaign:

1. Disposable Bands (4 types)
Customers spending over 30,000 Won will receive one random band as a gift.

2. Random Tib-Tib Stickers (10 types)
Shoppers spending over 50,000 Won will be eligible for one random sticker.

3. Pin Badge (1 type)
A free pin badge will be offered with purchases exceeding 30,000 Won, including the exclusive plush toy.

4. Epoxy Case Keychain
Available for those who spend over 50,000 Won with a purchase of the limited plush.

5. Button Mirror
This charming mirror will be given to customers buying the exclusive Sumikkogurashi plush toy.

6. Domsun Sticker
Follow the store's official social media to receive this sticker!

Note: Promotions cannot be combined on a single receipt, but different receipts can yield multiple giveaways. Please check the store's social media for any updates or changes about the campaign and terms.

Store Information

Please be mindful that this international store operates under different management than the Rilakkuma and Sumikkogurashi shops in Japan. Any inquiries should be directed to the store staff. Additionally, due to potential crowd management measures, such as ticket distribution, please be prepared for possible changes in store operations.

Store Locations:

1st Store: Rilakkuma Sumikkogurashi PLUS in Hongdae
Address: 3F, AK PLAZA Hongdae, 188, Yanghwa-ro, Mapo-gu, Seoul, South Korea
Operating Hours: Mon-Fri 11:00 AM – 10:00 PM; Sat, Sun, Holidays 10:30 AM – 10:00 PM
Note: Hours may vary with AK PLAZA regulations.

2nd Store: Rilakkuma Sumikkogurashi PLUS
Address: 2F, Lotte Department Store Jamsil, Kinetic Ground
Operating Hours: Mon-Thu 10:30 AM – 8:00 PM; Fri-Sun 10:30 AM – 8:30 PM
Note: Hours may vary, please check Lotte Department Store timings.

About San-X Co., Ltd.

San-X has crafted over 1,000 unique characters like Rilakkuma, Sumikkogurashi, and Tarepanda. Their enchanting products, characters, and events traverse cultural boundaries, delivering a message of warmth and cuteness that resonates globally. To learn more about San-X and explore their characters, visit their official website.

Join us in celebrating this delightful journey with Rilakkuma Sumikkogurashi PLUS in Seoul and participate in the festivities designed just for the fans!

©2026 SAN-X CO., LTD. ALL RIGHTS RESERVED.