Kumamoto Support Campaign
2026-08-13 05:50:30

FamilyMart Launches Kumamoto Earthquake Support Campaign to Aid Recovery Efforts

FamilyMart Launches "Ganbarou Kumamoto" Support Campaign



In light of the recent Kumamoto earthquake in 2026, FamilyMart has announced a heartfelt initiative aimed at aiding the recovery efforts of affected communities. The "Ganbarou Kumamoto Support Campaign" will commence on August 25, 2026, demonstrating the company’s commitment to supporting those in need.

Overview of the Campaign


This campaign features a variety of promotional offers aimed at providing financial assistance and raising awareness about the recovery efforts. A key highlight of the initiative includes discounts on various noodle dishes available at approximately 190 FamilyMart stores in Kumamoto Prefecture. The campaign sets the stage for a wider "Kumamoto Support Fair" that will take place nationwide, beginning in late September.

Phase 1: Noodle Discounts


Starting from August 25 until August 31, 2026, customers in Kumamoto will enjoy a special promotion of 50 yen off all cold, hot, and fried noodle dishes. This initiative is rooted in the belief that food can play a crucial role in supporting the recovery process.

Phase 2: Enhanced Bento Offerings


Following the success of the initial phase, from September 1 to 28, 2026, five popular bento options will be available with an exciting twist: a 20% increase in rice portions. This offer applies to favorites such as the Kyushu soy sauce flavored fried chicken bento, ensuring that locals can enjoy a heartier meal during this challenging time.

Phase 3: Nationwide "Kumamoto Support Fair"


In late September, FamilyMart will expand its support through the "Kumamoto Support Fair," where a portion of the sales will contribute to the disaster relief fund for affected regions. This fair aims to showcase the delicious local ingredients and menus from Kumamoto, promoting awareness and support across the nation.

Detailed Offerings


Phase 1 Offerings


  • - Cold Noodles Promotion (August 25 - 31)
- All cold, hot, and fried noodles will be offered at a 50 yen discount.
  • - Sample Products:
- Chilled Chinese Noodles with Special Soy Sauce: 536 yen (tax included)
- Features fresh Chinese noodles served with a flavorful sesame oil-infused sauce, topped with vibrant ingredients.
- Cold Udon with Beef and Burdock Root Tempura: 510 yen (tax included)
- Soft and chewy udon paired with sweet-savory beef and complimentary toppings.

Phase 2 Offerings


  • - Popular Bento Promotion (September 1 - 28)
- Enjoy a 20% increase in rice servings for select bento boxes.
  • - Featured Bento Options:
- Kyushu Soy Sauce Fried Chicken Bento: 582 yen (tax included)
- Fried chicken seasoned with Kyuushu soy sauce, offered with spices and mayo on the side for an added kick.
- Three-color Ground Meat and Chicken Nanban Bento: 630 yen (tax included)
- A colorful combination of ground chicken, egg, and pickled vegetables served with chicken nanban.

Community Commitment


FamilyMart’s initiative is a testament to their corporate philosophy of being a reliable convenience store for communities. The campaign not only aims to assist in physical recovery but also to foster a sense of unity and support among families and communities affected by the disaster. As this campaign unfolds, updates will be provided on further developments, ensuring transparency and engagement with the community.

In conclusion, FamilyMart is dedicated to living by its motto, "Together with you, FamilyMart", by striving to be an essential part of the community. Through this campaign, they hope to nourish both the bodies and spirits of those impacted by the Kumamoto earthquake.


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Topics Consumer Products & Retail)

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