#Japan #Tokyo #DLE #Hiroshi Nohara #Anime Trend Awards

DLE's 'Hiroshi Nohara: Lunch Style' Wins Anime Buzz Award

DLE, a company based in Chiyoda, Tokyo, has made headlines by winning the Anime Buzz Award in the TV Anime category at the 2025 Anime Trend Awards, organized by ABEMA. This recognition comes as the series 'Hiroshi Nohara: Lunch Style,' an alternative anime project from DLE, has captivated audiences and generated significant online discussion.

The Anime Buzz Award is granted to the most talked-about anime based on social media interactions and audience opinions. This year, the award particularly highlighted the show's remarkable transformation into a net meme. By the third week after its premiere, the series achieved a trending score that surged to 450%. Notably, half of the posts about anime memes in 2025 focused on 'Hiroshi Nohara: Lunch Style,' with viewers taking delight in the character's humorous dance moves and comical reactions.

During the awards ceremony held on December 26, 2025, director Tsukasa Nishiyama from DLE took the stage to receive the trophy from MC Yuuki Iwai of the comedy duo Harai-chi. Nishiyama shared his excitement, likening the achievement to a theme park visit, saying, "If I follow Hiroshi's example, it feels like I've come to a theme park, and I'm really pumped!"

Reflecting on the series, Nishiyama expressed that he aimed to showcase a different facet of Hiroshi as a devoted father, indicating, "I wanted to bring out another side of Hiroshi within his job context." His favorite episode left him chuckling during script review; he noted, "I found it funny every time I checked the script."

Looking back at the challenging first episode, Nishiyama commented, "It took a lot of time to refine the direction and expressions, but it turned out well."

Overview of the 2025 Anime Trend Awards

The Anime Trend Awards is regarded as one of the largest anime awards in Japan, recognizing the most talked-about anime series of the year based on data from voting and viewing figures across multiple platforms. This marks the third year of the awards, with extensive analysis applied to a wide variety of works from new releases to classic series. Viewers' votes and social media engagement played crucial roles in determining the winners.

About 'Hiroshi Nohara: Lunch Style'

'Hiroshi Nohara: Lunch Style' is an official spin-off of the long-standing anime 'Crayon Shin-chan,' centering on the lunch-related escapades of Hiroshi Nohara, the father of Shinnosuke. Based on the manga by Yoichi Tsukahara, this series stands as the first installment in DLE's alternative animation initiative, which leverages their expertise in Adobe Animate to produce high-quality 30-minute animated series within budget and time constraints.

Currently, the series is streaming across various platforms, contributing to DLE's vision of expanding the alternative anime sector.

Additional Details

• - Director: Tsukasa Nishiyama
• - Character Design: Kotaro Yamawaki
• - Scriptwriters: Haya Mori, Moral
• - Music: Akihito Tada
• - Original Work: 'Hiroshi Nohara: Lunch Style' by Yoichi Tsukahara

About DLE

DLE (TSE Code: 3686) was founded on December 27, 2001, and is publicly traded, specializing in the production of anime and character content, including the well-known 'Yatogame-chan.' The company is venturing into areas such as AI and IP development, focusing on integrating artificial intelligence into existing properties to enhance future offerings and expand business capabilities further.