#Japan #Education #Ehime #Matsuyama #Terakoya Group

Preparing Future Generations: Terakoya Group's Initiative at Matsuyama Airport

In an inspiring move, the Terakoya Group, a renowned educational service company based in Ehime, has announced a new advertising campaign to launch at Matsuyama Airport. This campaign is designed to encourage local children in Ehime to envision a promising future filled with possibilities. Partnering with the Well Motivation Switch Group, the advertising initiative aims to promote the importance of education within the community, rooted in the belief that learning expands horizons and empowers the youth.

The campaign will feature a bold banner at the airport with the slogan "Soaring Towards a World from Ehime," symbolizing the aspirations of children who are poised to venture into a global future. The Terakoya Group, which has dedicated years to nurturing the growth of children in the region, aims to enhance the educational landscape of Ehime and support the ambitions of every student embarking on new educational or career pathways.

Strong Partnerships for Local Development

In December 2024, the Terakoya Group officially joined the Well Motivation Switch Group, marking a significant step in enhancing educational offerings for young children in Ehime. In tandem with this partnership, several initiatives are being launched, including the introduction of five new Ninja Nine sports classes in 2025, aimed at fostering physical education among the youth. The first Child Eyes and Kids Duo classrooms have also opened within the prefecture, signaling a commitment to providing diverse educational opportunities.

The large-scale banner unveiled at Matsuyama Airport is just the beginning, with future expansions planned for other areas within the airport. This effort seeks to convey a powerful message to all visitors about the limitless potential of Ehime’s children and the educational fervor that supports their growth.

Launch and Availability

The advertising campaign is set to launch on March 1, 2026, and will run until the end of February 2027. Positioned within the main terminal of Matsuyama Airport, the campaign will feature a two-sided banner that emphasizes the importance of education in shaping a bright future for children. The marketing head of the Terakoya Group, Noriyuki Ochi, passionately articulated the heart of this initiative: "We want to transform our deep commitment to education into something tangible that inspires children to dream big. Matsuyama Airport serves as the gateway connecting Ehime to the world, and we believe it’s crucial to send a message of support to the families and young people embarking on their next great adventure."

A Vision for the Future

The slogan "Soaring Towards a World from Ehime" embodies the collective resolve of the Terakoya Group and the Well Motivation Switch Group to enrich the educational environment of the region. These organizations are more than mere educational institutions; they aspire to foster a new generation of thinkers and leaders who will carry forward the torch of change and progress.

The ultimate goal is to help children recognize and harness their limitless potential, equipping them with essential skills and knowledge that will allow them to not only impact Ehime but also make a significant difference in the world.

With their combined resources, the Terakoya Group and the Well Motivation Switch Group aim to bridge educational gaps, fostering a transformative environment that motivates and empowers young minds throughout Ehime and beyond.

For more information about the group and its initiatives, visit their official websites: