Shaw Sports Turf Rejoins College Football Playoff as Turf Provider for 2026

Shaw Sports Turf Returns as Official Provider for the College Football Playoff

Shaw Industries Group, Inc. is excited to announce that its signature brand, Shaw Sports Turf®, will continue its partnership as The Official Synthetic Turf Provider for the College Football Playoff (CFP) in 2026. This marks the third consecutive year for Shaw in this prestigious role. The upcoming season will see the CFP National Championship take place at the iconic Hard Rock Stadium in Miami, where Shaw Sports Turf will showcase its innovative and high-performance synthetic surfaces that contribute to sensational game day experiences.

In an exciting twist for 2026, fans will have the unprecedented opportunity to influence the design of the Playoff Fan Central field through a nationwide social media vote. Starting today, supporters of college football can choose from four diverse turf design concepts. The winning design will be laid out in Miami, making it the first-ever CFP field crafted directly by fan input. Alongside this initiative, Shaw Sports Turf will also supply a unique turf field for the Allstate Championship Tailgate, offering fans another remarkable spot for photos and celebrations.

A defining feature of Shaw Sports Turf's products is the Game ON® synthetic turf, produced in Calhoun, Georgia. The innovative manufacturing process of Game ON stands out as it allows logos, lines, and numbers to be tufted directly into the turf during production, removing the need for seams and thereby providing endless design opportunities. Chuck McClurg, president of Shaw's turf division, remarked, "We’re honored to extend our sponsorship into a third year and to bring fans into the experience even earlier with a first-ever field design vote. It’s all about raising the energy—from the fans in the stands to the athletes on the field—and Game ON makes that possible."

Ryan Allen Hall, the senior director of public events and sponsorship for the CFP, expressed enthusiasm for Shaw Sports Turf's return and the fan engagement initiative: "This year's activations will elevate the experience for both fans and athletes alike."

Shaw's commitment to innovation and athlete-first design is reinforced through its PEAK Performance Lab, where biomechanics specialists evaluate athlete movements on turf to enhance safety and performance in surface design. Furthermore, Shaw Sports Turf continually evolves with sustainable, high-performance options, including NXTPlay® shock pads that incorporate up to 60% recycled materials sourced from old synthetic turf fields.

Shaw Sports Turf's leadership in synthetic turf technology has led to successful installations across numerous major universities and professional sports franchises. Their approach is not merely about providing a playing field but crafting distinct environments that uphold commitment to performance, playability, and sustainability.

For further insight into Shaw Sports Turf's offerings and innovations, visit shawsportsturf.com.

About Shaw Industries Group, Inc.

Shaw Industries Group, Inc. stands as a frontrunner in flooring and surface solutions tailored for residential, commercial, and outdoor applications. Emphasizing innovation, design, and operational excellence, Shaw adopts a people-focused and customer-driven strategy to meet diverse market demands while delivering unique customer experiences via its vast brand portfolio. Headquartered in Dalton, Georgia, Shaw is a proud subsidiary of Berkshire Hathaway, Inc. with an impressive annual revenue of approximately $6 billion and a global workforce of around 18,000 associates.

About Shaw Sports Turf

As one of North America's top synthetic turf brands, Shaw Sports Turf specializes in creating high-quality playing surfaces for a variety of sports, including football, baseball, and soccer. With over 4,000 successful installations in its two-decade history, Shaw is dedicated to enhancing the sporting experience through performance, sustainability, and unique design. For more information, call 866-703-4004 or find Shaw Sports Turf on social media platforms.