Innovative Design 'LIVIO x TENJIKU' Wins the Good Design Award 2025

In a remarkable achievement, SAGOJO Co., Ltd., based in Adachi, Tokyo, announced that its initiative, 'LIVIO x TENJIKU,' created in partnership with Nippon Steel Kowa Real Estate Co., Ltd., has been honored with the Good Design Award 2025. This recognition highlights the program as a pivotal model for connecting urban residents with regional communities, a vital aspect of today’s societal challenges.

Concept and Vision

The essence of 'LIVIO x TENJIKU' lies in its innovative approach—cultivating meaningful interactions between residents of urban apartments and local communities. Distancing itself from typical tourism experiences, this initiative endeavors to weave the lifestyle of city inhabitants with their surrounding regions. Encompassing both lodging and immersive nature experiences, it proposes a novel idea: utilizing local resources as communal areas for residential buildings. This program not only fosters recurring interactions but also creates a continuous cycle of learning and engagement between urbanites and rural settings.

The foundation of this initiative is the 'TENJIKU' model, developed by SAGOJO, which encourages community engagement through various activities like agricultural work, renovation of traditional houses, event management, and public relations efforts. By addressing local challenges as part of its mission, it encourages a practical exchange between the city's residents and local inhabitants.

For more information, visit the official TENJIKU service site.

Value Proposition

Residents are provided with rich opportunities for lifelong learning amidst nature, while regions benefit from the visibility of local assets and challenges, translating into new business opportunities. This program is designed to ensure continued interactions, be it through repeated visits, exchange of ideas, or collaboration, thus strengthening the ties between people outside the region and local communities.

Implementation and Role of SAGOJO

SAGOJO plays a crucial role by creating seamless pathways for 'LIVIO' members’ continuous interaction with local experiences. The organization utilizes its trust built through previous endeavors in local communities and a vast network of 'TENJIKU' bases across various regions. Events and experiences are meticulously crafted to align with the natural strengths and seasonal attributes of each locale. Furthermore, the booking and utilization systems are optimized to suit 'LIVIO' residents, ensuring effective and efficient operations.

The service ensures a stable influx of residents to local communities by maintaining a direct engagement strategy, solidifying local hospitality structures and fostering employment and interaction opportunities. This thoughtful operation design aims to deliver value beyond housing, focusing on what lies beyond conventional living.

Evaluation Criteria by Judges

Judges from the Good Design Award highlighted key aspects of the 'LIVIO x TENJIKU' initiative:

- Connection between Urban Dwellers and Rural Communities: The soft service design effectively bridges the gap, expanding the role of real estate developers beyond construction.
- Alignment with Social Issues: The program addresses two major societal challenges concurrently: the shrinking urban living spaces and declining rural populations, providing a safe and integrated community experience.
- Opportunities for Sustainable Lifestyle Learning: By facilitating opportunities beyond tourism, it enriches practical knowledge and fosters intergenerational exchanges.
- Value for Both Urbanites and Local Communities: For urban dwellers, it provides natural education and cultural engagement, while for local areas, it encourages stable visitor numbers and job creation, enhancing local visibility.
- Fostering Long-term Relationships: Successfully nurtures ongoing interactions, establishing a coexistence model between urban and rural environments.

Award Details

- Award Name: Good Design Award 2025
- Award Recipient: 'LIVIO x TENJIKU'
- Organizer: The Japan Design Promotion Association

About SAGOJO Co., Ltd.

SAGOJO operates a matching platform connecting individuals interested in regional contributions with local businesses and municipalities. As of October 2025, SAGOJO boasts over 30,000 registered travelers and collaborates with more than 200 local governments and organizations, enhancing tourism promotion, creating experiences, addressing labor shortages, and forging relationships with external human resources through 'TENJIKU'.