Collaboration Among Three Firms Aims to Expand Senior Rental Housing in Japan

Expanding Opportunities in Senior Rental Housing

As Japan faces an aging population, the demand for senior rental housing is on the rise. R65 Real Estate Co., MIKAWAYA21, and residential support organization And have formed a partnership to tackle the increasing need for senior-friendly living options and ensure sustainable growth in this sector. This collaborative effort aims to create a new market by integrating rental housing, support frameworks, and community care, specifically centered around a newly established residential support housing system.

The Urgent Need for Senior Rental Housing

Japan's demographic trends depict a significant rise in the number of senior citizens, particularly those aged 75 and older. Forecasts suggest that by 2030, approximately 8 million single-person elderly households will exist in Japan. Despite this growing population of seniors, the current rental housing market presents several challenges:

- Fears surrounding elderly tenants (e.g., concerns about social isolation, emergency responses)
- An increase in vacant properties due to the deterioration of older rental units
- A limited selection of housing options specifically for seniors

Consequently, a substantial gap has developed between older individuals wishing to stay in their familiar rental homes and landlords who are reluctant to accommodate them due to perceived risks.

The Strategic Role of the Residential Support Housing System

To address these challenges, the Residential Support Housing system introduced under revised housing safety net legislation is emerging as a vital solution. This initiative provides

- Safety checks and monitoring utilizing ICT (Information and Communication Technology)
- Support services for daily living, including post-mortem administrative assistance
- Links to welfare services

The Residential Support Housing system creates rental homes that emphasize living support, allowing seniors to maintain independence while residing securely in their communities. Simultaneously, this initiative offers a structural backing and operational framework for property owners and management companies willing to accommodate elderly tenants, making it a strategic asset for the rental market.

A Comprehensive Strategy for Expanding the Senior Rental Market

This partnership will allow the three companies to leverage their individual strengths, taking diverse approaches to penetrate different market segments while working collaboratively to expand the overall market for senior rentals and residential support housing.

R65 Real Estate: A Focus on the Rental Market

R65 Real Estate targets rental management companies and property owners nationwide. Its initiatives include:

- Proposing rental plans tailored for senior tenants
- Providing operational models for senior-friendly rental management
- Promoting and sharing listings for senior rental properties

The company aims to standardize the acceptance processes for elderly tenants within the rental market.

MIKAWAYA21: Reimagining Housing and Community Care

MIKAWAYA21 is dedicated to reconstructing housing, services, and community care for seniors, focusing on:

- The construction and renovation of senior-centric housing like “Magokoro Apartments”
- Designing long-term rental plans suited for seniors
- Offering integrated “Magokoro Support” services that combine living assistance, monitoring, and community building

Through these efforts, MIKAWAYA21 strives to revitalize local communities beginning from their housing models.

And: Strengthening the Foundation of Residential Support Organizations

And is focused on reinforcing the operational foundation of support organizations necessary for running Residential Support Housing, undertaking:

- Essential statutory support tasks for residential assistance
- Assistance before, during, and after tenant occupancy
- Designing links to welfare services and post-mortem administrative tasks

Additionally, And aims to enhance business model strategies so that residential support organizations can sustainably operate nationwide, thereby strengthening essential support systems needed for the proliferation of Residential Support Housing.

Toward Greater Accessibility in Senior Rental Housing

The three companies aspire to organically connect the rental housing market, housing and services, and support systems to promote the widespread adoption of senior rentals and Residential Support Housing across the nation.

An online seminar will be hosted by the three organizations to discuss this partnership further:

Date and Time:

January 13, 2026, from 13:30 (Duration: 1 hour)

Speakers:

- R65 Real Estate CEO Ryo Yamamoto
- MIKAWAYA21 Strategy Advisor Kenji Hirakawa
- And CEO Kiwa Nishizawa

Seminar Registration URL:

Registration Link

With this collaboration, the three companies plan to further engage with property owners, management companies, municipalities, and support organizations to aim for a living environment where elderly citizens can feel safe and secure.

Company Profiles

R65 Real Estate Co., Ltd.

- Location: 4th Floor VORT Akasaka-Mitsuke, Akasaka 3-11-15, Minato-ku, Tokyo
- Representative: Ryo Yamamoto, CEO
- Business: Rental brokerage and management for seniors, vacant house utilization support
- URL: R65 Info

MIKAWAYA21 Co., Ltd.

- Location: 3-4-20 Nishio-oku, Arakawa-ku, Tokyo
- Representatives: Keiya Aoki, CEO and Kazuma Ieiri, CCO (Joint Representatives)
- Established: August 2012
- Business: Social franchise headquarters for senior living support services “Magokoro Support,” IoT device development
- URL: MIKAWAYA21

And Co., Ltd.

- Location: 3-8-3 Hino Honmachi, Hino City, Tokyo (Head Office)
- Representatives: Kiwa Nishizawa, CEO and Takayuki Tomono, CCO (Joint Representatives)
- Business: Providing housing support for vulnerable residents, promoting life support and community collaboration
- URL: And Care