#Japan #TikTok Live #Shinagawa #S Holdings #Relove

Introduction

On March 17, 2026, the renowned TikTok Live Commerce channel, Yanyan Channel, hosted an exciting event featuring the debut of the Taiwanese femcare brand, Relove in Japan. Operated by S Holdings, the event achieved an impressive sales mark of approximately 4 million Yen, with around 850 units sold within just ten minutes. This remarkable performance highlights the growing trend of live commerce and its potential to engage consumers in a dynamic manner.

Performance Summary

During the live broadcast, the following products were featured:

• - Product 1: Delicate Zone Cleansing Gel
• - Product 2: Lingerie Wash

Sales Breakdown

• - Total Units Sold: Approximately 850 (combined total of both products)
• - Total Revenue: 4 million Yen
• - Broadcast Duration: Approximately 10 minutes

Featured Relove Products

The immense success can be attributed to Relove’s commitment to enhancing everyday comfort and beauty through innovative femcare solutions. Their two signature items perfectly align with this philosophy:

1. Delicate Zone Cleansing Gel (mildly acidic, enriched with beauty ingredients)
This specialized cleansing gel is designed for delicate areas. The mild, acidic foam effectively addresses odor and discomfort while providing hydration and promoting healthy skin with each wash.

2. Lingerie Wash (exclusive for underwear, contains plant-derived enzymes)
Formulated specifically for underwear, this neutral detergent incorporates plant-based enzymes that target menstrual and discharge stains, ensuring delicate fabrics are cleaned gently while preventing shape distortion.

Background of the Hit

Caring for delicate zones is often a sensitive topic, making the live interaction crucial. The event prominently featured Relove’s first-time launch in Japan, capturing viewers' attention. Utilizing live commerce's unique interactive capabilities, the presenters addressed real-time inquiries about product ingredients, usage instructions, and practical application scenarios.

This direct engagement allowed viewers to dispel concerns and inquiries in real-time, leading to an informed and confident purchasing decision, which significantly contributed to the swift conversion rate.

S Holdings remains committed to proposing high-value products that resonate with users' lifestyles while continuing to create innovative shopping experiences through live commerce.

About Yanyan Channel

Yanyan Channel stands out among TikTok Live Commerce platforms in Japan, boasting top-tier sales performance. As part of S-LIVE JAPAN, a specialized live commerce production team, Yanyan Channel excels in planning and directing engaging broadcasts that feature a variety of lifestyle products. From beauty items to its own apparel line, ABITOKYO, the channel has successfully championed the integration of TikTok Shop to promote regional revitalization projects by collaborating with local governments and businesses across Japan.

The channel has notably recorded sales exceeding 40 million Yen within two days, as it aims to establish a new model of local revitalization through live commerce.

About S-LIVE JAPAN

S-LIVE JAPAN, a live commerce production company, manages multiple channels, including Yanyan Channel, and features live commerce talents primarily on TikTok. Recognized as a TikTok Certified Creator Agency Partner, S-LIVE JAPAN bridges creators and brands, facilitating promotional collaborations on this vibrant platform.

Yanyan Channel has achieved notable rankings, securing the top position in TikTok Shop's GMV rankings consecutively from November 2025 through February 2026, leveraging data-driven strategies for effective sales results.

Conclusion

With a foundation rooted in creativity and innovation, S Holdings is redefining the future of shopping with its successful ventures in live commerce. The positive response to Relove’s products marks a significant step towards greater acceptance and understanding of femcare topics, ultimately empowering consumers to choose quality products with confidence.