#Japan #Hyaluronic Acid #Minato, Tokyo #Fabric Softener #FANDLY

FANDLY: The New Era of Fabric Care Products

In a world where skincare and fabric care often exist as separate entities, MAISON BLOOM Co. is on a mission to unify them through their recently unveiled fabric care brand, FANDLY. Set for a nationwide launch in Japan on April 7, 2026, FANDLY introduces an innovative softener designed not just for apparel, but specifically for the skin beneath.

The Concept Behind FANDLY

FANDLY emerged from the idea that our garments, which directly touch our skin, should be treated with the same care and attention as our skincare routines. By incorporating hyaluronic acid, a staple ingredient in skincare known for its moisturizing properties, FANDLY aims to revolutionize how we perceive fabric softeners. With a focus on infusing fabrics with a nurturing quality, FANDLY is not just a product; it's a lifestyle choice for those who value both luxury and convenience.

Unique Features of FANDLY Softener

FANDLY's unique formula includes:

• - Hyaluronic Acid Softening Agents: Developed through a proprietary blend that enhances the softness and pliability of fabrics while providing durability against wear and tear.
• - “Moisture Velvet Coating”: This distinctive feature ensures that garments not only feel soft against the skin but also remain resistant to friction that can lead to irritation. It's ideal for daily wear, including clothes designed for sensitive skin like that of babies.
• - Natural Fragrance: The softener utilizes natural fragrance oils, providing a sophisticated scent reminiscent of fine perfume without overwhelming the senses.

Two Luxurious Scents

FANDLY offers two beautifully blended scents:
1. Blooming Floral: Evokes a garden of peonies and roses, radiating freshness and elegance.
2. Timeless Lily: Features the serene scent of white lilies combined with a delicate powdery note, bringing a clean and refreshing aroma.

Additional Benefits of FANDLY Products

• - Eco-Friendly Composition: Committed to sustainability, FANDLY ensures their products are microplastic-free, mineral oil-free, and devoid of harsh chemicals like bleach.
• - Suitable for All Ages: The softener has passed stringent dermatological tests, making it safe for even the most delicate skin types.
• - Antimicrobial Properties: FANDLY’s Room & Fabric Mist boasts a 99.9% antibacterial effectiveness, adding a layer of cleanliness to your fabrics while leaving a delightful fragrance behind.

The Room & Fabric Mist

Alongside the softener, FANDLY offers a Room & Fabric Mist. This versatile product can refresh not just clothing but also imbue your living spaces with an enticing aroma while providing essential fabric care against odors and wrinkles. It is formulated with:

• - Plant-Based Odor Neutralizers: Effectively combat unwanted smells, making them suitable for homes with pets.
• - Dermatologically Tested Formulation: Ensuring safety for baby apparel while maintaining a gentle approach to fabric maintenance.

When and Where to Buy

FANDLY products will be available at drugstores, variety shops, supermarkets, and major EC platforms like Amazon and Rakuten starting from April 7, 2026.

For the latest updates, fans of the brand can follow FANDLY on their official social media channels, including Instagram, X, and YouTube.

FANDLY is more than just a softener; it is an invitation to embrace a plush, fragrant, and nurturing daily experience. Step into this new world of fabric care, and experience the difference for yourself.