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12th Global Tourism Economy Forum in Macao 2026: Shaping the Future of Tourism

The 12th Global Tourism Economy Forum (GTEF) took place on October 17, 2026, at the MGM Theater in Macao, marking a significant milestone in the evolution of global tourism. The event returned to its founding city under the theme "Crisis, Resilience, Evolution—Building a Tourism Economy for a Shared Future." This year's forum served as an unparalleled platform, connecting China with the international cultural and tourism sectors, as numerous leaders from various sectors came together to address critical challenges and opportunities in the industry.

The GTEF unites government officials, business leaders, scholars, and representatives from international organizations to explore strategies aimed at enhancing the resilience of the tourism sector and identifying pathways for sustainable transformations in global cultural tourism. Notably, this event is backed by significant partnerships with key organizations such as UN Tourism and the World Travel and Tourism Council (WTTC), emphasizing the forum’s commitment to fostering collaboration across borders.

In his welcome address, HO Hau Wah, Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference, highlighted the importance of the GTEF in navigating the evolving landscape of tourism. "This forum reflects a vital opportunity for dialogue amidst global changes and challenges," he stated. The previous edition of GTEF expanded its reach beyond Macao, facilitating nationwide discussions in Harbin, Heilongjiang in 2025, and capturing a historical breakthrough moment for the forum.

Macao's Chief Executive, SAM Hou Fai, echoed these sentiments, reinforcing the forum's role in promoting high-level discussions and multilateral cooperation in tourism. He emphasized Macao's strategic position as a cultural bridge between China and the world, stating, "We will leverage our unique strengths while promoting the development of the World Centre of Tourism and Leisure."

UN Tourism Secretary-General Shaikha AL NUWAIS noted positive trends in international travel, revealing that 690 million people traveled abroad this year alone—outpacing previous figures. AL NUWAIS underscored the significance of not only counting visitors but creating meaningful engagements that benefit destinations and communities. Macao, with its unique cultural offerings and innovative approaches, is poised to enhance tourism value through a shift from volume to quality.

Keynote speaker LONG Yongtu emphasized the importance of aligning tourism with environmental responsibilities and community engagements. He articulated that inclusive tourism could provide significant societal benefits, ultimately leading to support for destination development. "With collective strength, we can navigate through crises and harness tourism to bolster economic growth and social well-being," he remarked.

The participation of representatives from various sectors emphasizes the collaborative spirit needed to address tourism's challenges. Miguel SANZ CASTEDO of the Spanish Ministry for Industry and Tourism spoke about shared opportunities to innovate and create more sustainable tourism practices. The need to preserve the human elements of travel while embracing technological advancements in the industry was highlighted as a shared challenge that requires ongoing dialogue.

The conference serves as more than just a discussion platform; it actively seeks practical solutions to invigorate the tourism economy by utilizing diversity in strategies and innovations. Bateer, Executive Vice Governor of Hainan Province, presented insights on how Macao’s cultural fusion can inspire neighboring regions like Hainan, calling for enhanced tourism collaboration.

In the face of recent global challenges, including public health crises and economic uncertainties, forums like GTEF are pivotal in charting a resilient and sustainable path forward for the tourism industry. As the discussions unfold, participants are encouraged to envision a future characterized by adaptability, inclusivity, and long-term value. This journey toward building a tourism sector that benefits all stakeholders reflects the essence of the GTEF's mission.

The Global Tourism Economy Forum, founded in 2012, has evolved into a significant international hub driving the sustainable development of tourism. With its previous editions attracting over 15,500 delegates and establishing a comprehensive network for cooperation, the GTEF continues to play a transformative role in the global tourism economy.

For more insights and updates, you can follow the GTEF on its official website and social media platforms.