#USA #New York #marketing #AIDriven #Brandlight

Brandlight's Bold Move into AI Advertising

In a strategic maneuver that signals the growing need for AI-native marketing solutions, Brandlight has successfully secured $30 million in Series A funding. This investment, led by Pelion Venture Partners, features participation from existing backers such as Cardumen Capital and G20 Ventures. The funding will facilitate the expansion of Brandlight's platform, tailored specifically for Fortune 500 brands seeking to optimize their AI visibility and adapt to a rapidly changing advertising landscape.

Founded in October 2024 by a trio of visionary entrepreneurs including Imri Marcus, Uri Gafni, and Didi Dvash, Brandlight has swiftly gained traction among some of the largest corporations globally. Names such as Kimberly-Clark, LG, The Hartford, and Estée Lauder have turned to the Brandlight platform for guidance in AI-driven discovery and media strategies. By leveraging AI technology, these major brands can now anticipate shifts in consumer behavior rather than merely reacting to them.

As we step further into 2026, enterprises are increasingly recognizing that AI visibility should constitute a dedicated budget line item. This year marks a pivotal shift as the introduction of AI ads, recently announced by OpenAI, merges discovery, media, and conversion processes into a unified experience for consumers. This convergence heralds the emergence of a multi-trillion-dollar marketing channel, transforming how businesses approach brand visibility and marketing strategies.

The essence of the Brandlight platform lies in its ability to analyze vast amounts of AI-generated signals across the customer journey. This data is translated into actionable insights, empowering marketing, PR, content, and media divisions to make well-informed decisions. This not only enhances the effectiveness of their campaigns but also positions these brands favorably in an increasingly competitive environment.

Imri Marcus, the CEO of Brandlight, expressed enthusiasm about the funding, stating, "We've been preparing for this moment for over a year. From its inception, Brandlight was built to become a marketing operating system for AI as a channel, starting with AI search and now expanding into AI ads and commerce. Our promise to brands is simple: we will continue to be a reliable partner as this market evolves, helping them stay ahead rather than react."

The landscape of AI visibility is quickly transforming from a novel interest to a fundamental marketing discipline requiring dedicated strategies and performance metrics. Brandlight is poised to build the necessary infrastructure that allows enterprise brands to tackle this evolving channel with the same confidence as they have historically shown in search and social media over the past two decades.

In an era where consumers increasingly rely on AI platforms for information and recommendations, traditional SEO techniques no longer suffice. Brandlight is addressing this gap by equipping brands with tools and insights necessary to monitor, optimize, and influence how AI models interpret and present their narratives. With real-time tracking of brand mentions on AI platforms, sentiment analysis, and identification of critical content sources impacting AI-generated responses, the platform enables brands to ensure they are accurately represented in the digital space.

This proactive stance allows companies to navigate the complexities of the evolving AI search landscape, ensuring their stories are not only conveyed accurately but also favorably in AI-driven interactions. As Brandlight continues to enhance its offering, it firmly establishes itself as a vital ally for enterprises aiming to remain competitive in this new frontier of marketing. Visit Brandlight for more information.