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Acosta Group and CommerceIQ Join Forces

In a groundbreaking move, the Acosta Group's Connected Commerce team has announced a strategic partnership with CommerceIQ, combining the unique strengths of both organizations to establish a new industry benchmark in intelligent commerce. This collaboration aims to drive substantial growth opportunities for brands across various sectors.

The alliance positions Acosta Group's Connected Commerce as one of the first agency teams in the industry to utilize AI-driven methodologies. With the rapid evolution of the commercial landscape, agility is vital, and this partnership seeks to leverage the advanced technology of CommerceIQ along with Acosta’s extensive omnichannel marketing expertise. John Carroll, president of Connected Commerce at Acosta Group, emphasized the importance of this partnership, stating,

“This partnership enables us to strategically leverage CommerceIQ’s advanced technology and AI-driven capabilities with our own omnichannel expertise, resulting in an ability to act faster, think bigger, and deliver stronger results for our clients.”

The Acosta Group stands as a significant player in the intersection of brands and retailers, supporting over 3,200 clients, including more than 130 billion-dollar brands, and numerous leading retailers in the grocery, consumer packaged goods (CPG), and consumer electronics markets. The Connected Commerce team is known for providing a wide array of services, including omnichannel account management, digital shelf management, retail media, comprehensive Amazon services, and shopper marketing insights.

On the other hand, CommerceIQ is recognized as a top retail AI platform that assists brands in optimizing their media investments, enhancing their visibility in online search, and driving incremental sales growth. The platform utilizes AI teammates that constantly digest thousands of digital signals to generate actionable reports, maintain optimizations, and deliver real-time recommendations—efforts that significantly outperform traditional automation methods. With a global network that encompasses over 1,450 partners and more than 2,200 brands, CommerceIQ is at the forefront of transforming data into scalable decision-making solutions.

In this age of connected commerce, brands are tasked with making numerous decisions at a remarkably fast pace, often dozens per minute. The unified technology platform developed by this partnership seamlessly integrates sales, media, and content into a single actionable system. This innovation turns disconnected insights into harmonious dashboards and workflows that empower brands to navigate the complexities of today’s market effectively. Carroll commented on the enhanced efficiency, stating:

“We are gaining a measurable technological edge, accelerating data stitching and unlocking more time for strategic initiatives, joint business planning, creative problem-solving, and direct customer engagement.”

Rohan Ganeson, the president of CommerceIQ, also highlighted the potential impact of the alliance, stating,

“This strategic alliance will deliver transformative solutions for our shared clients. We will continue to double down on our platform investments, accelerating innovation and delivering best-in-class solutions, with a key focus on advancing agentic AI to unlock new efficiencies across commerce operations.”

As part of their collaboration, specialists from CommerceIQ are now joining the Acosta Group’s Connected Commerce team, which Carroll believes will help accelerate the adoption of the CommerceIQ platform among clients. He noted that these new team members are integral in enhancing the firm’s capability to deliver cutting-edge, end-to-end managed services to clients.

Both Carroll and Ganeson reiterated the shared commitment between their organizations to foster a culture centered around innovation and a client-first mentality. This focus facilitates a smooth transition for clients and staff alike while reinforcing mutual values and maintaining operational continuity.

Carroll concluded with optimism about the future of their alliance:

“With this partnership, we are building agency solutions that clients are beginning to seek out now, but will find essential in the immediate future.”

About Acosta Group

The Acosta Group encompasses a multitude of the most trusted agencies in retail, marketing, and foodservice, dedicated to helping brands and retailers thrive in the contemporary marketplace. With nearly a century of expertise, Acosta connects clients with consumers at every point along the journey. Comprised of multiple brands, such as Acosta, ActionLink, and CORE Foodservice, the organization understands and anticipates changing consumer needs, driving performance to connect the commerce of tomorrow with today.

About CommerceIQ

CommerceIQ’s AI-driven platform is tailored towards maximizing profitable digital commerce growth for over 2,200 esteemed brands worldwide, offering intelligent solutions for retail media, sales, and digital shelf management. Designed to provide comprehensive and actionable insights, the platform empowers brands to improve their search visibility, achieve better media ROI, and ultimately increase sales.

In this dynamic and fast-paced environment, the collaboration between Acosta Group and CommerceIQ signifies a crucial step forward in redefining the landscape of intelligent commerce, equipped with the necessary tools to navigate the future effectively.