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iYell Raises 3.3 Billion Yen to Boost Home Loan Platform

iYell Co., Ltd., headquartered in Meguro, Tokyo, has successfully secured 3.3 billion yen through a recent funding round. This amount includes allocations from three companies, including Will Co. and Nikken Partners, as well as debt financing from Hokkokubank. With this latest round, iYell’s total funding for Series E has reached 2.19 billion yen, emphasizing its commitment to revolutionizing the home loan marketplace in Japan.

Addressing the Challenges in the Housing Loan Market

Japan's housing loan market faces unique challenges, distinct from those seen in overseas markets. In other countries, specialized mortgage brokers streamline the process, facilitating connections between users and financial institutions. Conversely, in Japan, housing developers often juggle home sales alongside mortgage consultations, leading to operational stress. These developers may not possess the requisite expertise in mortgage procedures, making it challenging to match users with the best financial solutions.

iYell's Core Business Model

iYell offers a cloud-based home loan support system known as "Ieeru Dandori" aimed at aiding housing developers. The system is designed to address the inefficiencies of traditional operations, such as the manual workload and the opaque nature of mortgage approvals, which have previously resulted in lost sales opportunities. By providing comprehensive support for loan processing, iYell is committed to enhancing sales for housing developers while facilitating optimal loan procedures that align with end-users' needs.

Leveraging its network of financial institutions and mortgage expertise, iYell’s innovative technology delivers a quick, clear, and seamless borrowing process, ensuring safety and reliability for users.

Future Directions

The recent funding will enable iYell to deepen its market penetration within the home loan platform sector. The company plans to develop new services that provide added value to partner businesses on the platform. Moreover, iYell aims to extend its impact beyond just improving loan efficiency by investing in systems capable of detecting fraudulent activities and preventing data leaks.

As iYell continues to strive towards making the dream of homeownership a reality for end-users, it remains dedicated to fostering sustainable growth within the housing sector and industry.

Company Overview

• - Company Name: iYell Co., Ltd.
• - CEO: Mitsuhiro Kubota
• - Headquarters: 7th Floor, Sumitomo Realty Aobadai Hills, 4-7-7 Aobadai, Meguro-ku, Tokyo
• - Established: May 12, 2016
• - Paid-in Capital: 8.27 billion yen (as of October 2025)
• - Corporate Site: iYell Official Website
• - Recruitment Site: iYell Recruitment
• - Graduate Recruitment: iYell Graduate Recruitment
• - Official Blog: iYell Blog