#Japan #Tohoku Region #Akita #Seven Cafe #Akita, Yamagata, Fukushima

Seven Cafe Tea Launches in the Tohoku Region

Exciting news for tea enthusiasts in Japan! Starting July 20, 2023, Seven Eleven Japan will launch its freshly brewed, authentic tea, known as Seven Cafe Tea, in select stores across the Akita and Yamagata prefectures. This marks the first introduction of Seven Cafe Tea to the Tohoku region, expanding its impressive reach that began in January 2023, when it was first made available at various locations. By June 2023, the delicious blend was already offered in about 3,200 stores.

As part of its strategy to enhance the Seven Cafe brand, Seven Cafe Tea aims to provide a unique beverage option, especially catering to customers who do not regularly indulge in coffee. It promises a convenient and high-quality tea experience unique to Seven Eleven.

Launch Details by Region

Akita Prefecture (available from July 20)

The introduction of Seven Cafe Tea includes 31 locations:

• - Akita City: 2 stores
• - Daisen City: 9 stores
• - Yuzawa City: 6 stores
• - Yokote City: 5 stores
• - Yurihonjo City: 3 stores
• - Sebunku City: 2 stores
• - Nikaho City: 2 stores
• - Mizukami Town: 1 store
• - Ugo Town: 1 store

Yamagata Prefecture (available from July 20)

Thirty-three stores will carry Seven Cafe Tea here:

• - Tsuruoka City: 9 stores
• - Shinjo City: 8 stores
• - Sakata City: 6 stores
• - Murayama City: 3 stores
• - Obanazawa City: 3 stores
• - Shonai Town: 2 stores
• - Mogami Town: 1 store
• - Mikawa Town: 1 store

Fukushima Prefecture (available from July 21)

A total of 39 locations:

• - Aizuwakamatsu City: 10 stores
• - Shirakawa City: 7 stores
• - Sukagawa City: 4 stores
• - Kitakata City: 5 stores
• - Iwase District: 2 stores
• - Kawanuma District: 2 stores
• - Yama District: 4 stores
• - Ishikawa District: 2 stores
• - Nishi Shirakawa District: 4 stores

For a complete list of stores offering Seven Cafe Tea, check out Seven Eleven's official site.

What is Seven Cafe Tea?

Seven Cafe Tea offers a sophisticated brewing experience akin to that of a specialty teahouse. By purchasing a custom cup at the register, customers can enjoy a ceremonial tea preparation via a specialized machine. This brewing process requires meticulous attention to detail, wherein hot water is infused with carefully selected tea leaves that undergo optimal steeping time, allowing the natural aromas and flavors to blossom exquisitely.

Available Varieties

The Seven Cafe Tea lineup includes:
1. Hot Tea
- R Size: 112 yen
- L Size: 167 yen
2. Iced Tea
- R Size: 112 yen
- L Size: 195 yen
3. Hot Milk Tea
- R Size: 176 yen
- L Size: 232 yen
4. Iced Milk Tea
- R Size: 223 yen
- L Size: 278 yen

Choose from Three Types of Tea Leaves:

1. Darjeeling Blend: Light and aromatic with a refreshing taste, making it ideal alongside rice balls or sandwiches.
2. Assam Blend: A rich, sweet aroma perfect for pairing with desserts and milk tea.
3. Earl Grey: Characterized by its fruity bergamot scent, this tea complements chocolate and custard delightfully.

By utilizing advanced machines capable of replicating traditional brewing methods, customers can experience premium tea made from top-quality leaves. This attention to detail means the delightful aromas and flavors of the tea can be fully enjoyed, creating a soothing drink perfect for any time of the day.

Conclusion

With the launch of Seven Cafe Tea, Seven Eleven Japan is poised to elevate the tea-drinking experience in the Tohoku region just as it has in other areas. Tea lovers can anticipate further refining of their offerings, aligning with customer preferences and ensuring that the joy of a freshly brewed cup of tea remains accessible to everyone.

Please note that availability and prices may vary by location, and all cited information is subject to changes as per market conditions.