Nordstrom Energizes NYC's Running Scene with Nike Running @ The Corner
In a response to the thriving running culture in New York City, Nordstrom NYC proudly unveils a limited-time pop-up shop,
Nike Running @ The Corner. Situated at the bustling intersection of 57th and Broadway, this initiative aims to not only showcase innovative athletic gear but also foster a sense of community among runners of all experience levels. This unique shopping experience will be available until
September 2nd, 2025.
The pop-up features a diverse selection of
Nike's performance footwear and apparel, designed to cater to every runner's needs—from casual joggers to marathon trainees. Notably, the new road running lineup prioritizes cushioning, so runners can focus on their performance without discomfort. Styles will include offerings from the renowned
Nike Pegasus, Vomero, and Structure lines, giving visitors plenty of choices for their running journey.
Olivia Kim, SVP of Creative at Nordstrom, expresses the brand’s mission:
“We want Nike Running @ The Corner to be our love letter to runners; a celebration of movement, mindset, and personal style.” This commitment reflects Nordstrom's dedication not just to selling products, but to empowering individuals in their fitness goals and self-expression.
But the experience extends beyond shopping; attendees will have the chance to participate in an array of
community programming throughout the month. Each week, runners can join scheduled activities, offering everything from guided runs to educational workshops:
- - Nike Morning Miles: Every Friday starting August 8 at 7:30 AM, join Nike Running Coaches for a ~5K group run suitable for all paces, followed by a recovery session complete with giveaways and camaraderie.
- - Ready, Set, Go: Every Wednesday from August 13 at 6:30 PM, Nike will host beginner-friendly run sessions led by experienced coaches. These sessions blend physical activity with motivation and tips to cultivate confidence in participants.
- - Ice Bath Workshops: For those wanting to dive into recovery techniques, join trainer Lauren Schramm on August 17 and 24 for a session on the benefits of ice baths.
- - Stretching Workshops: Sessions led by experts from StretchLab will occur on August 10 and 31, focusing on flexibility and injury prevention strategies for all runners.
These community-centered events not only encourage a healthier lifestyle but also create a supportive environment where runners can connect and thrive.
Visiting the Pop-Up
The Nike Running @ The Corner shop opens its doors to consumers both in-store and online through
Nordstrom's website. This pop-up is part of a broader trend of themed events and brand displays at Nordstrom's NYC flagship store, emphasizing the brand's flexibility and innovative approach in retail.
About Nordstrom: Established in 1901, Nordstrom, Inc. has continually focused on delivering exceptional service and products that enable customers to look and feel their best. Nordstrom's interconnected model allows customers to shop at over
350 locations or engage online through its apps and websites.
With the launch of Nike Running @ The Corner, Nordstrom aims not just to sell products but to create rich, engaging experiences that make a significant impact on the local running community. As the pop-up unfolds, it looks set to become a go-to hub for runners aspiring to improve their fitness, explore the latest in Nike technology, and forge connections with fellow enthusiasts in the heart of New York City.