Maxfli and Ben Griffin: A Partnership Redefining Golf Performance Until 2028

Maxfli Extends Partnership with Ben Griffin

Maxfli, a brand synonymous with excellence in golf, has officially renewed its partnership with three-time PGA TOUR champion Ben Griffin, extending the collaboration through 2028. This relationship, which began in 2024, has been pivotal for both the golfer and the brand, marking a significant chapter in their shared journey within the competitive sphere of golf.

The Partnership and Its Significance

With Griffin currently holding the prestigious 9th position in the Official World Golf Rankings, the extension promises to bolster both Maxfli's visibility in the market as well as Griffin's competitive edge on the golf course. This new three-year deal ensures that Griffin will not only continue playing with Maxfli's Tour X golf ball but will also proudly display the brand’s logo on his golf cap and bag.

The partnership resonates deeply with Griffin, who reflects on the profound impact Maxfli has had on his career. “Maxfli has been with me through some of the most pivotal moments of my career,” he shares. “Their commitment to performance and quality gives me the confidence to perform at the highest level every week.” This sentiment highlights the alignment between Griffin's aspirations and Maxfli's mission to provide superior quality equipment for golfers.

Debuting the New Tour X-LS Ball

During the upcoming WM Phoenix Open, Griffin will unveil Maxfli's latest innovation: the Tour X-LS ball. This cutting-edge product represents a lower-spin alternative to the existing Maxfli Tour X, featuring enhanced core and mantle designs that promise to improve overall performance.

The new ball, which will be available for purchase this summer at DICK'S Sporting Goods and Golf Galaxy, exemplifies Maxfli's ongoing dedication to innovation and quality in golf. As the first golfer to play this ball in a PGA TOUR event, Griffin’s endorsement is expected to significantly influence its reception among golf enthusiasts.

Griffin's Journey to the Top

Ben Griffin's rise to prominence in the golf world has been nothing short of remarkable. Since joining the Maxfli team in 2024, he has escalated from a ranking of 92nd to breaking into the top 10. His journey includes impressive victories, including three PGA TOUR wins in 2025 and a notable performance at the U.S. Open, solidifying his status as a rising star in professional golf.

Additionally, Griffin's inclusion as a captain's pick for the 2025 U.S. Ryder Cup team and his nomination for the Jack Nicklaus Player of the Year award further underline his rapid ascent and the growing recognition of his talent.

A New Brand Campaign

Maxfli is not just investing in products but is also enhancing its brand presence through storytelling. Its new campaign, “Say Less,” aims to celebrate Griffin's journey and the brand’s commitment to performance and resilience. This campaign will showcase how both Griffin and Maxfli have evolved together, reflecting their shared values in an inspiring narrative that resonates deeply with audiences.

The first airing of the ad spot, which features Griffin and is produced in partnership with Arnold, is scheduled for the WM Phoenix Open and will be shared across various media platforms, including social media, streaming services, and broadcast channels.

An Expanding Product Line

Continued growth is on the horizon for Maxfli, as the company plans to broaden its product lineup beyond golf balls. Following their reintroduction into the golf club sector with the launch of the Maxfli XC2 and XC3 Irons, Maxfli is poised to expand its offerings further in 2026, promising advancements in performance technology for golfers at all skill levels.

Available exclusively at DICK'S Sporting Goods, Golf Galaxy, and select pro shops, Maxfli remains committed to delivering high-performance equipment—ensuring that golfers can play to the best of their abilities without the hefty price tag typically associated with tour-quality gear.

With a legacy of over a century in golf, Maxfli continues to lead with its innovative spirit and dedication to both the game and its players. The renewed partnership with Ben Griffin is poised to amplify both their stories, setting a benchmark for excellence in golf performance and marketing.