Higuchi Research Institute Joins ZETA DIVISION BUSINESS CLAN to Boost E-Sports Culture

Higuchi Research Institute's New Venture

Higuchi Research Institute, headed by CEO Yohei Higuchi and based in Sagamihara, Kanagawa, has made a significant move by joining the corporate membership organization known as ZETA DIVISION BUSINESS CLAN (ZBC), which is run by the esteemed professional esports team, ZETA DIVISION. This partnership aims to revitalize both organizational growth and societal engagement through the popular medium of e-sports.

Background for Joining ZBC

The decision to join ZBC stems from Higuchi Research Institute’s ambition to establish a unique identity within the IT and System Engineering Services (SES) industry. The organization is keen on accelerating its growth and enhancing its operational capabilities. By leveraging the extensive recognition and popularity of ZETA DIVISION, which enjoys massive appeal among the youth and engineering communities, Higuchi aims to bolster its recruitment efforts and differentiate itself from competitors in the market.

Targeting Young Engineers and Gamers

The partnership will allow Higuchi Research Institute to capitalize on ZETA DIVISION’s popularity to connect with younger audiences, particularly aspiring engineers with a passion for gaming. The organization intends to strategically disseminate information about its involvement with ZBC and participation in relevant events through social media, effectively reaching its target demographic of gaming enthusiasts and job seekers. By doing so, the institute hopes to enhance its brand visibility and create a strong community of supporters around its corporate identity.

Fostering New B2B Opportunities

Through participation in biannual member-exclusive meetups and networking events, the organization aims to foster robust relationships among ZBC member companies. This initiative will not merely be limited to the tech industry; partnerships will be encouraged across various sectors, paving the way for innovative B2B collaborations and cooperative ventures.

Cultivating a Spirit of Challenge and Community

Higuchi Research Institute is committed to nurturing a workplace culture that encourages challenges and creativity, particularly among employees who are passionate about gaming and esports. By enhancing internal communications and fostering a sense of unity within the organization, Higuchi intends to create an environment that embraces new challenges and strengthens relationships both inside and outside the company.

Future Commitments

Moving forward as a ZBC member company, Higuchi Research Institute plans to actively engage with ZETA DIVISION's initiatives and utilize a wide range of member programs. The institute aims to promote the allure and value of e-sports while focusing on community building and diverse collaborations with other companies.

CEO Yohei Higuchi expresses optimism about the partnership, stating, "Our vision is to cultivate a society where everyone can be a hero. Heroes are not just those in the spotlight; anyone who diligently faces their work and supports others embodies heroism. The players and creators of ZETA DIVISION are the heroes of our time, serving as role models for our young staff at the beginning of their careers. Through our entry into ZBC, we hope to create a company that instills pride in its employees and contributes to the growth of e-sports culture."

Company Overview

- Name: Higuchi Research Institute, Inc.
- Founder: Yohei Higuchi
- Established: June 2, 2010
- Capital: 30,000,000 JPY
- Industry: IT Engineering Services (ITE)

Locations

- Head Office: 7F VIA Building, 3-12-6 Sagami-Ono, Minami Ward, Sagamihara, Kanagawa
- Tokyo Office: 16F Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya, Tokyo
- Fukuoka Office: 7F Ichigo Tenjin North Building, 4-6-28 Tenjin, Chuo Ward, Fukuoka

Online Presence

This strategic alliance sets an exciting precedent for integrating e-sports into business and enriches the culture surrounding this transformative industry.