#Japan #Fukuoka #Ureru Net #Creative Tests #Advertising ROI

Ureru Net Advertising Group's Innovative Creative Testing

Ureru Net Advertising Group Inc. (based in Fukuoka City, Japan), under the leadership of CEO Koichi Kato, has made significant strides in the realm of advertising by conducting over 200 creative tests solely focused on cosmetics. This figure underscores their commitment to optimizing advertising efficiency through meticulous and data-driven strategies.

Background: Establishing a System for Reproducibility

In the dynamic world of operational advertising, factors such as evolving media algorithms, competitive landscapes, and shifting user psychology necessitate continuous adaptation. Recognizing that a single marketing message cannot sustain its effectiveness indefinitely, Ureru Net has adopted a robust operational model aimed at fostering ongoing success. The procedure encompasses hypothesis formulation, differential investments, learning cycles, and the extraction of winning elements. This methodology allows for the consistent stockpiling of effective strategies, paving the way for future campaigns.

Approach: Standardization for Speed and Efficiency

To ensure that creative validation is not merely a product of individual ingenuity, Ureru Net has standardized its operational designs. Key initiatives include:

• - Differential Design Rules: Breaking down the elements of ads—hooks, benefits, evidence (such as reviews and results), offers, and calls to action—into manageable components for tailored testing.
• - Cross-Format Validation: Optimizing expressions across various formats to align with media characteristics, including still images and short-form videos.
• - Unified Weekly Evaluation Criteria: Establishing key performance indicators (KPIs) such as Click-Through Rate (CTR), Conversion Rate (CVR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS) to clearly define winning elements.
• - Template Production: Organizing successful components into templates for easy adaptation to different appeals and target demographics.
• - Governance: Integrating checks for pharmaceutical and advertising laws within operational workflows to ensure compliance.

Expected Benefits: Accelerating Deployment and Stabilizing Creative Supply

By adopting this structured approach, Ureru Net is poised to convert individual successes into reusable assets, achieving several anticipated benefits:

• - Increased Validation Speed: A robust system that continually supplies innovative differential elements.
• - Cross-Media Optimization: Adapting winning elements for varying media characteristics to maximize overall results.
• - Applications Across Other Industries: Potentially extending this model to categories like everyday goods and healthcare.

Future Outlook

Building upon insights gathered from their work in the cosmetics sector, Ureru Net aims to apply the same principles of extracting, templating, and expanding winning elements across multiple sectors, including health foods, consumer goods, and healthcare services. The integration of generative AI into their processes is expected to further enhance the speed of planning, copywriting, and production of differentials, driving both operational success and replicability.

While the immediate impact on Ureru Net Advertising Group's consolidated financial results is anticipated to be minimal, they project a positive contribution to their consolidated performance by the fiscal year ending July 2026.

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For further details:

• - Company Name: Ureru Net Advertising Group Inc.
• - Stock Code: 9235 (Tokyo Stock Exchange Growth Market)
• - Head Office: 2-3-1 Daiba, Minato-Ku, Tokyo
• - Fukuoka Office: 2-3-8 Momochihama, Sawara-Ku, Fukuoka City

Contact:
CFO Supei Uekihara
Email: [email protected]
Phone: 092-834-5520