#USA #Chicago #JAJA Tequila #Tequila Producer #Bartender Awards

JAJA Tequila Named Tequila Producer of the Year at the 2025 Bartender Spirits Awards

In a prestigious ceremony held in May 2025 in Chicago, JAJA Tequila was lauded as the Tequila Producer of the Year at the 7th Annual Bartender Spirits Awards. This accolade highlights the brand's commitment to producing high-quality spirits that resonate with bartenders and beverage professionals across the United States.

Founded in 2018 by friends Maurice Tebele, Elliot Tebele, and Martin Hoffstein, JAJA Tequila stands out for its vibrant spirit and well-crafted offerings. The distillation process takes place at La Rojeña Distillery in Mexico, utilizing 100% Blue Weber agave, water rich in volcanic minerals, and yeast, which altogether renders a distinctive and smooth flavor profile that is both approachable and authentic. As Martin Hoffstein, Co-Founder of JAJA, notes, "We created JAJA to be a spirit of the people - fun, approachable, and uncompromising in quality."

The Bartender Spirits Awards' judging panel comprises award-winning bartenders, beverage directors, and bar managers, who assess spirits based on key criteria including mixability, flavor, value, and packaging design. Winning under such scrutiny showcases JAJA's remarkable versatility across various expressions - from Blanco to Reposado and Añejo. According to Sid Patel, CEO of Beverage Trade Network, “JAJA's recognition as the Tequila Producer of the Year reflects their ability to consistently deliver quality, character, and bartender-driven appeal.”

With over 25 medals from numerous prestigious spirits competitions since its launch, JAJA has established its reputation as a leading player in the tequila market. The brand has continued to evolve while remaining committed to its core values of quality and accessibility. The retail price for JAJA's offerings starts at around $29.99, making it an accessible luxury for consumers looking to enhance their spirits collection.

The growth of JAJA Tequila is not just about accolades; it's about a vision. Co-owners Alex Pall and Drew Taggart, known for their success as part of the Grammy-winning duo The Chainsmokers, further contribute to the brand’s modern and fun image. Their collaboration injects a fresh perspective into the tequila market, attracting a younger demographic while maintaining respect for traditional distillation methods.

With the recognition from the Bartender Spirits Awards, JAJA Tequila aims to inspire and continuously push the boundaries of what tequila can mean in today's beverage landscape. As the company looks ahead, it remains dedicated to producing exceptional spirits that invite everyone to enjoy and celebrate life's moments together.

For more information on JAJA Tequila and its award-winning products, you can visit their website at jajatequila.com.