#Japan #Tokyo #Korea-Japan #Nahat #PICK&COLONY

Nahat and PICK&COLONY Form a Strategic Business Partnership

Nahat Inc., based in Shibuya, Tokyo and led by CEO Tomoki Adachi, has entered into a strategic business partnership (MOU) with South Korean content and entertainment company PICK&COLONY, represented by CEO Do Gonpil. This collaboration aims to leverage the strengths of both companies to create innovative content for a broader audience.

Background of the Partnership

Nahat is a next-generation marketing company that focuses on three main areas: advertising support for promoting client companies, the development and operation of direct-to-consumer (D2C) products, and management of social media influencers through their agency, ONEVIEW. By connecting businesses, creators, and consumers across both digital and real-world platforms, Nahat emphasizes a form of marketing that leads to tangible profitability.

On the other hand, PICK&COLONY excels in artist management and brand content planning, particularly leveraging K-content to expand strategically in the Japanese and global markets.

This partnership will foster cooperative endeavors centered on content planning between Japan and Korea, facilitating artist exchanges and collaborative projects, while also driving expansion into global markets. Together, they aim to create a multifaceted cooperation model that enhances the growth of global content and multi-channel networks (MCN).

Key Aspects of the Partnership

Through this collaboration with PICK&COLONY, Nahat plans to utilize influencers who are well-versed in the unique market characteristics of Japan and Korea, maximizing each individual influencer's impact. The two companies anticipate methodically advancing various initiatives, including:

• - Joint development and engagement of creators and artists from Japan and Korea.
• - Collaborative bidding and execution of brand and advertising projects.
• - Co-planning of content IP with global distribution potential.
• - Development of novel revenue models based on digital platforms.

Comments from Company Leaders

Tomoki Adachi, CEO of Nahat:
"Korea represents a critical market in terms of content planning and the formation of global fandoms. By collaborating with PICK&COLONY, we aim to establish a new global MCN business model that connects Japan and Korea."

Do Gonpil, CEO of PICK&COLONY:
"This MOU represents a strategic partnership based on a premise of substantial sales and results, rather than merely a short-term event-oriented collaboration. We look forward to blending our strengths, fostering sustainable growth models that transcend borders in the global market."

Both companies plan to systematically unveil collaborative projects centered around creators and artists, setting a precedent for a new cooperative model within the MCN and entertainment markets spanning both Japan and Korea.

About Nahat Inc.

Nahat stands at the intersection of promotional strategy formulation for client businesses and the ownership and operation of its own product lines, positioning itself as a forward-thinking marketing company. It champions a brand promise of "Profitable Marketing" aimed at delivering essential marketing strategies that resonate with clients. Nahat's philosophy of "Winning Together with Friends" fosters a collaborative and free organizational culture, focusing not on stock performance but on the prosperity of the community it serves. For more information, visit Nahat's official site.

Awards and Recognitions

• - 2023: Selected as a "Meta Business Partner" and awarded silver in the "Rising Star" category at the "TikTok for Business Japan Agency Awards 2023."
• - 2024: Recognized as a "Planner of the Year" at the "Meta Agency First Awards Japan 2024" and won awards at the "Bachana Bi The Best Office Awards."
• - 2025: Chosen as a "LINE Yahoo Sales Partner" and ranked 11th in the mid-size category of the "Best Workplace Rankings."
• - 2026: Achieved 1st place in the mid-size category of the "Best Workplace Rankings."

Company Overview

• - Location: Shibuya Mark City West 15F, 1-12-1 Dogenzaka, Shibuya, Tokyo
• - CEO: Tomoki Adachi
• - Founded: July 2018
• - Business Areas: Marketing, D2C, Creative Projects, Talent Development, etc.

Press Inquiries

• - Contact: Nahat PR Team
• - E-mail: [email protected]